Red for Embarassment

Red faces abounded when a Ferrari supercar was driven on top of a historic structure in China. The Ferrari was driven onto the wall as part of a publicity stunt, presumably by an overeager marketing team, but the Chinese authorities were understandably somewhat less than amused. Apologies were made and luckily, the 600 year old Ming dynasty wall was not damaged in the incident.
August 10, 2012 Read time: 1 min
Red faces abounded when a Ferrari supercar was driven on top of a historic structure in China. The Ferrari was driven onto the wall as part of a publicity stunt, presumably by an overeager marketing team, but the Chinese authorities were understandably somewhat less than amused. Apologies were made and luckily, the 600 year old Ming dynasty wall was not damaged in the incident.

Related Content

  • Brisbane’s new airport link is an engineering success
    April 12, 2013
    Financial troubles for Brisbane's new Airport Link overshadow its construction success – Adrian Greeman writes. Political argument and legal dispute is likely to rage for some time yet over the bankruptcy of Australian road operator BrisConnect, which went into receivership this February with A$3 billion in debt. Toll paying users for its new Airport Link have been less than half the predicted numbers since it opened in July last summer. But if its nancial engineering is being questioned, the same is not t
    Read More
  • Kuwait’s Sheikh Jaber al-Ahmad Al-Sabah Causeway opens
    August 27, 2019
    World Highways revisits the world’s fourth longest sea bridge - four years to construct and which has slashed travel time between Kuwait’s largest island and the capital city
    Read More
  • Cemex materials at Jamaican airport
    June 10, 2019
    Technology supplied by Cemex has helped repave taxiways at the International Sangster Airport in Montego Bay, Jamaica. The firm supplied a concrete plant, a paver, and other supplies from Mexico to guarantee the durability and quality of the airport’s facilities.
    Read More
  • Sandvik makes strategic Chinese acquisition
    May 2, 2012
    Sandvik Mining and Construction has bought Shanghai Jianshe Luqiao Machinery Co (SJL), a major Chinese manufacturer of crushing and screening equipment, which sells its products under the SHANBAO brand.
    Read More

Highlighted Content