Red for Embarassment

Red faces abounded when a Ferrari supercar was driven on top of a historic structure in China. The Ferrari was driven onto the wall as part of a publicity stunt, presumably by an overeager marketing team, but the Chinese authorities were understandably somewhat less than amused. Apologies were made and luckily, the 600 year old Ming dynasty wall was not damaged in the incident.
August 10, 2012 Read time: 1 min
Red faces abounded when a Ferrari supercar was driven on top of a historic structure in China. The Ferrari was driven onto the wall as part of a publicity stunt, presumably by an overeager marketing team, but the Chinese authorities were understandably somewhat less than amused. Apologies were made and luckily, the 600 year old Ming dynasty wall was not damaged in the incident.

Related Content

  • Protecting bridge assets over time
    September 1, 2021
    One of the challenges facing transportation agencies today is how to conduct accurate, timely, and safe bridge inspections. Maintaining bridges is important to ensure public safety, and bridge owners and engineers need to perform regular inspections to determine the structural integrity of bridges so that they can plan for maintenance, rehabilitation, and replacement of those bridges.
    Read More
  • More investment needed for road maintenance
    March 13, 2014
    As the Northern Hemisphere recovers from yet another tough winter, the road system in many countries can be seen to have taken a heavy battering. Potholes abound in many countries, the legacy of cold weather, and this has been made worse by heavy rain that has caused widespread flooding and also damaged bridges.
    Read More
  • Caterpillar eyes better performance in 2015 amid stormy weather
    May 13, 2015
    Caterpillar vice president Paolo Fellin sums up the past year for the global equipment manufacturer and looks at the increasing importance of telematics and machine control. David Arminas reports from Caterpillar’s Demonstration and Learning Centre in Malaga, southern Spain First the good news. Despite the difficulties, especially of the financial markets, 2014 was “a record year for a lot of things” for global heavy equipment maker Caterpillar.Now the bad news. Hang onto your seats because despite some
    Read More
  • UK’s embarrassing road conditions
    January 17, 2025
    The UK’s roads are a national embarrassment.
    Read More

Highlighted Content