Hyundai targets buyers with machine auction

Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for
November 28, 2017 Read time: 2 mins
Hyundai received strong interest from customers in a wide range of countries for its recent machine auction in South Korea

236 Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for used equipment and the company intends to grow its user base by exporting used equipment in these countries. The auction is a key driver in the firm increasing its market share in the new equipment market.

The firm said that the auction received responses from overseas customers with around 100 mega-dealers and customers from major emerging markets including Vietnam, Hong Kong, Taiwan, Pakistan, Kenya and Chile. The domestic market share of Hyundai Construction Equipment in 2017 is 36%, up by 10% from 26% in 2016, according to market figures.

In May this year, HCE announced that it plans to enter top five ranking by 2023 in the global construction equipment market by improving product qualities and expanding its footing into new overseas markets.

Finance & Funding

For more information on companies in this article

Related Content

  • India’s IRTE wins top Prince Michael of Kent Safety Award
    July 4, 2019
    India’s Institute of Road Traffic Education (IRTE) was among the international winners at the annual Prince Michael International Road Safety Awards in London. IRTE picked up the Premier Award for its road injury prevention programme and for being a key partner in the Safer Cars for India project established by Global NCAP, an independent certification body that evaluates the safety of vehicles. Part of IRTE’s strategy has been the setting up of what is believed to be Asia’s first Masters of Science i
    Read More
  • S&P Global Rating: credit stability for toll road operators
    August 14, 2017
    The outlook is generally stable for business conditions and credit quality for toll roads worldwide, according to the latest survey from ratings agency S&P Global.The exception is the US where the overall outlook is “positive”, noted the report S&P Global Ratings' 2017. The 21-page report considers broad economic and industry-specific trends. It looks at economic conditions, demographic trends and geopolitical risks that affect the movement of people and goods. “We expect stable or improving, but still frag
    Read More
  • Hyundai E&C is working on Turkey’s new third Bosporus Bridge
    July 10, 2013
    Hyundai Engineering & Construction (Hyundai E&C) is to head a consortium building the lateral towers, aprons and suspension cables for the new Bosporus crossing in Turkey. Hyundai E&C will work in a consortium with its partner SK Engineering & Construction on the US$697 million project to construct the 2.16km Third Bosporus Bridge. This suspension bridge will feature eight lanes for motor vehicle traffic as well as two rail lines. With a width of 59m it will be the widest bridge in the world that carries a
    Read More
  • Cheaper, greener and less smelly; it’s all about the additives
    August 20, 2015
    The demand for bitumen additives is set to increase. Kristina Smith reports on some of the companies who are preparing to meet that increased demand. The variation in quality and composition of bitumen around the world is something that has been well-documented in these pages. Processing technologies for crude oil are changing, the way bitumen is traded is changing, and the final result can be a product that may not be all it seems – or huge variations from one shipment to another. Help is at hand, however,
    Read More

Highlighted Content