Skip to main content

Green credentials a major issue for Italian buyers of equipment

Some of the main driving forces for purchasing new construction machinery in Italy are better efficiency and green credentials in terms of emissions and noise. Intelligent machines are coming to play an increasingly central role in the sector, according to the new SaMoTer-Veronafiere survey, published ahead of the exhibition set for March. It found that 16% of users and 31% of hire firms believe green credentials are an important criterion when making purchasing decisions. Moreover, almost 4% of users
November 5, 2019 Read time: 3 mins
SaMoTer runs concurrently with Asphaltica at the Veronafiere Congress Centre in Verona, Italy, from March 21-25 (photo: SoMoTer 2017)

Some of the main driving forces for purchasing new construction machinery in Italy are better efficiency and green credentials in terms of emissions and noise.

Intelligent machines are coming to play an increasingly central role in the sector, according to the new 323 SaMoTer-Veronafiere survey, published ahead of the exhibition set for March. It found that 16% of users and 31% of hire firms believe green credentials are an important criterion when making purchasing decisions.

Moreover, almost 4% of users (with peaks of 16% in the mining sector) have replaced still-operative conventional plant with s-called smart models.

This survey involved a sample of 514 companies taking in construction companies as well as manufacturing, mining, agricultural or specialist firms.

The construction machinery fleet is estimated at 179,224 vehicles. It largely comprises earth-moving machines (66.1%), lifting equipment (20.7%), road-building (8.2%), concrete (4%) and drilling plant (1.1%). On average, 30% of these vehicles are owned by hire firms, with significant distinctions between various kinds of machine. The rental fleet ranges from as much as 61% for hoisting/lifting vehicles to 2% for concrete plant.

The manufacturing sector is the one that has most up-dated its fleet of vehicles by introducing intelligent machines, followed by large construction companies. The search for more innovative models (67.9%) was the main factor influencing the decision to prefer new technologies.

Geolocation is the most common feature sought among various machine technologies, for both user-owner and rental fleets, while benefits considered to be the most strategic by companies (67.4% of interviewees) focus on safety, as well as environmental sustainability, particularly for large construction companies, the manufacturing sector, multi-utilities and farms.

In the future, companies hope to see an increase in the strategic nature of smart technologies in coming years. Predictive maintenance is acknowledged as one of the most important today and in the future, while electrical engines, according to interviewees, will be the field seeing the most growth.

It is estimated that there are just under 120,000 users of construction machinery, of which more 70% in the earthmoving sector. On average, 78% of the fleet consists of machines purchased new, the remaining 22% being second-hand.

The share for second-hand machinery is particularly high for drilling machines, at more than 40%. For earthmoving, the figure has increased to 22%, from 7% for the 2008 survey.

The decision to resort to rental, compared to the use of owned machinery, has increased to about 30% over the past two years. Small construction companies, nurseries and farms are the business categories that make the most use of rental services.

Owned machines are used on average for 759 hours a year, compared to 281 for plant on hire. As regards earth-moving, the average figure (690 hours) is in line with the 2008 result. Analysing the composition of the machinery pool in relation to propulsion systems, the sample in question indicates a higher incidence of obsolete machines (Stage I and II) among concrete and drilling plant. Earthmoving and road machinery, on the other hand, boast around one-third of the machinery pool in Stages IV and V (recently added).

The average age is around 11 years, albeit with some distinctions: road and earthmoving machines have an average age of around 10 years, while for lifting/hoisting machines the figure is more than 14 years. Among operators, the “youngest” machine pool involves companies operating in waste collection and disposal, excavations and demolitions, as well as large construction companies; the “oldest” are operated small construction companies.


323 SaMoTer runs concurrently with 160 Asphaltica at the Veronafiere Congress Centre from 21-25 March.

For more information on companies in this article

Related Content

  • Towards sustainable mobility
    April 12, 2012
    Tony Marshall, Director at Arup, looks at ways in which the company encourages sustainable mobility.From policy and systems development through to the design and execution of major infrastructure projects, he reviews Arup's global project experiences and research programmes. Space on roads throughout the modern world is decreasing as the volume of cars and road users increases. How can mobility be safeguarded without compromising quality of life or environmental well-being? As engineers, we have a responsib
  • Towards sustainable mobility
    February 20, 2012
    Tony Marshall, Director at Arup, looks at ways in which the company encourages sustainable mobility. From policy and systems development through to the design and execution of major infrastructure projects, he reviews Arup's global project experiences and research programmes
  • UK output of machinery and equipment takes an early summer dip
    August 10, 2017
    UK output from companies involved in manufacturing equipment and parts turned down in June, according to the latest data from the Office for National Statistics (ONS). Output in June was 4.3% lower than May, but was still 3.3% higher than June 2016 levels. Output in June was the lowest for the past seven months - since November 2016 - and has resulted in the six-month moving average flattening out for the first time this year. Output in the second quarter of 2017 was 1% down on the first quarter, but was st
  • Recycling from the wings to centre stage
    May 20, 2014
    Driven by the price of virgin aggregates and strong environmental concerns, the recycling of reclaimed asphalt already is and will increasingly be a hot topic within the asphalt plants’ and associated equipment manufacturing sector, says Kathrin Richter, marketing manager for Ammann’s Asphalt Division “Until a few years ago, the question was: How much reclaimed asphalt can one add to the recipe mix? Today, the question is more likely to be: How much fresh material should I add to the reclaimed asphalt? Ove