Eurobitume’s Asphalt Advantages campaign celebrates 2nd anniversary

The Asphalt Advantages online campaign, launched in October 2014 by Eurobitume and the European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.
November 25, 2016 Read time: 2 mins
Smooth sailing thanks to the Asphalt Advantages

The Asphalt Advantages online campaign, launched in October 2014 by 7701 Eurobitume and the 5924 European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.

After reaching stakeholders in over 125 countries and communicating reasons why asphalt is the material of first-choice for road maintenance, Asphalt Advantages is now encouraging supporters to embrace an online tool kit and how-to video to create their own sub-campaigns.

The website has continuously grown and is now widely recognised as a valuable source of credible information for a wide range of stakeholders, raising the awareness of the many benefits that asphalt offers for road maintenance and construction. For ease of use, the information is organised under four main themes: sustainability, comfort, safety and economics.

Earlier this year, the website was extended to offer a choice of four languages - English, French, German and Turkish – to help expand the campaign by reaching new target audiences and local markets.

“We are exceptionally proud of the success that our campaign has had so far,” commented EAPA director Carsten Karcher. “The goal of the website has been to promote the benefits and value of asphalt pavement to those who use, design and maintain roads. The campaign has already experienced the expected exponential growth and we are planning for future expansion.”  

Additionally, a new educational how-to video is now available on AsphaltAdvantages.com. “Become an Asphalt Advantages Advocate”, offers step-by-step advice to encourage asphalt industry stakeholders to get involved and support the campaign by promoting asphalt’s benefits, stimulating discussions and sharing information.

“The new video is aimed at encouraging even more asphalt stakeholders to join the campaign and become an active advocate for Asphalt Advantages,” said Siobhan McKelvey, president of Eurobitume.

“If we can mobilise new advocates with the tools available in the online toolkit, then the important key messages about the benefits of asphalt can be shared to a wider audience. Advocates will have access to a wealth of valuable information supporting general, technical, health, safety and environmental advantages.”

Materials

For more information on companies in this article

Related Content

  • Italian firm Iterchimica expanding its operations
    June 19, 2015
    Iterchimica, a leading international player in the field of additives for asphalt is appointing Vito Gamberale as chairman of the board. The move is a strategic one intended to broaden the firm’s coverage worldwide, with Gamberale also having bought a share of the business and with the extra funding helping develop the business. Iterchimica was founded in 1967 by Gabriele Giannattasio, who is now leading the company with his son Alessandro and his daughters Mariella and Federica. Gamberale sees in the ma
    Read More
  • New road funding plans face uncertain future
    September 29, 2014
    Worldwide the issue of road investment is facing close scrutiny. Developing nations are concentrating on developing road networks, benefiting from foreign loans or investments. Meanwhile in developed nations, the focus is more on road network repair rather than expansion.
    Read More
  • Higher productivity, lower cost asphalt plants
    February 14, 2012
    Manufacturers are producing innovative asphalt equipment, and operators are benefiting from this as Patrick Smithreports. Asphalt plant manufacturers and operators are understandably placing great emphasis on higher productivity but with lower costs. At the same time they are aware of environmental issues and the ever-increasing use of recycled material in mixes.
    Read More
  • Success of toll road operators' conference
    July 12, 2012
    The 37th ASECAP Annual Study and Information Days held in Krakow, Poland, gathered some 300 road transport CEOs, experts and government decision-makers making the event "a huge success." Patrick Smith reports Toll road operators from across Europe have met to discuss the state of their businesses in the current economic climate and how to tackle it. Fabrizio Palenzona, the outgoing President of ASECAP (the European professional Association of Operators of Toll Road Infrastructures) and president of AISCAT (
    Read More

Highlighted Content