Eurobitume’s Asphalt Advantages campaign celebrates 2nd anniversary

The Asphalt Advantages online campaign, launched in October 2014 by Eurobitume and the European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.
November 25, 2016 Read time: 2 mins
Smooth sailing thanks to the Asphalt Advantages

The Asphalt Advantages online campaign, launched in October 2014 by 7701 Eurobitume and the 5924 European Asphalt Pavement Association (EAPA), is celebrating its second anniversary by encouraging advocates to get on board.

After reaching stakeholders in over 125 countries and communicating reasons why asphalt is the material of first-choice for road maintenance, Asphalt Advantages is now encouraging supporters to embrace an online tool kit and how-to video to create their own sub-campaigns.

The website has continuously grown and is now widely recognised as a valuable source of credible information for a wide range of stakeholders, raising the awareness of the many benefits that asphalt offers for road maintenance and construction. For ease of use, the information is organised under four main themes: sustainability, comfort, safety and economics.

Earlier this year, the website was extended to offer a choice of four languages - English, French, German and Turkish – to help expand the campaign by reaching new target audiences and local markets.

“We are exceptionally proud of the success that our campaign has had so far,” commented EAPA director Carsten Karcher. “The goal of the website has been to promote the benefits and value of asphalt pavement to those who use, design and maintain roads. The campaign has already experienced the expected exponential growth and we are planning for future expansion.”  

Additionally, a new educational how-to video is now available on AsphaltAdvantages.com. “Become an Asphalt Advantages Advocate”, offers step-by-step advice to encourage asphalt industry stakeholders to get involved and support the campaign by promoting asphalt’s benefits, stimulating discussions and sharing information.

“The new video is aimed at encouraging even more asphalt stakeholders to join the campaign and become an active advocate for Asphalt Advantages,” said Siobhan McKelvey, president of Eurobitume.

“If we can mobilise new advocates with the tools available in the online toolkit, then the important key messages about the benefits of asphalt can be shared to a wider audience. Advocates will have access to a wealth of valuable information supporting general, technical, health, safety and environmental advantages.”

Materials

For more information on companies in this article

Related Content

  • New tests for modified bitumens and mixes with RAP
    December 19, 2014
    This month we learn about a new test which is helping to predict the performance of asphalt mixtures containing recycled materials and modifiers, and we showcase some of the new testing equipment recently launched - writes Kristina Smith Researchers in the US have come up with a new test to help owners and contractors better predict the performance of their roads. “The problem is that the current tests cannot determine the performance of new materials,” said Dr Haleh Azari, manager of the AASHTO Advanced P
    Read More
  • Developments in asphalt paving machines increases competition
    April 10, 2012
    With the asphalt paving segment split broadly into two methods, American or European,. it is no surprise that manufacturers. from these countries have dominated the market for some years. An interesting development in recent times has been seen with various European firms developing asphalt pavers to suit North American needs, including BOMAG, Dynapac and Vögele. Caterpillar and Volvo by comparison both offer both European and US-style pavers, with separate model ranges that have been developed over many ye
    Read More
  • International cooperation agreement signed for engineering
    September 2, 2019
    A crucial agreement has been signed that will pave the way for greater international cooperation on engineering projects. A memorandum of understanding (MoU) has been signed between the International engineering federation FIDIC (the International Federation of Consulting Engineers) and the China Engineering and Consulting Association (CECA). The aim of this is to improve collaboration between international and Chinese businesses across a number of key areas. The move will also help to improve the competenc
    Read More
  • Recycling asphalt provides green result
    September 30, 2013
    A survey carried out jointly by the National Asphalt Paving Association (NAPA) and the Federal Highway Association (FHWA) shows that asphalt recycling and energy-saving technologies are in increasing use in the US The increasing adoption of new construction practices in the asphalt pavement industry has saved more than US$2.2 billion during the 2011 paving season through the use of recycled materials and energy-saving warm-mix technologies. According to a survey conducted by the National Asphalt Pavem
    Read More

Highlighted Content