Skip to main content

UK survey finds bad driving makes you less attractive

Bad driving makes people significantly attractiveness to potential partners, with women finding it especially so, according to a recent UK survey. Many people have wondered if poor driving skills put a dampener on romance and the survey from the Institute of Advanced Motorists appears to confirm this. Bad drivers were found to be 50% less attractive than motorists with good skills.
August 27, 2015 Read time: 3 mins
How do you like me so far?
Bad driving makes people significantly attractiveness to potential partners, with women finding it especially so, according to a recent UK survey.

Many people have wondered if poor driving skills put a dampener on romance and the survey from the 5125 Institute of Advanced Motorists appears to confirm this. Bad drivers were found to be 50% less attractive than motorists with good skills.

Other findings were:

•       Bad driving reduces attractiveness by 50%
•       4 in 5 women and nearly half of men are physically turned off by bad driving
•       Pulse rates increase by 20% when watching bad driving; stress level rise

The survey is the result of an experiment by behavioural psychologist Jo Hemmings. Candidates were shown videos of both good and bad driving while being tested for their levels of attraction towards the driver. Indicator were pulse rates, pupil dilation, blink rates and body language.

Findings included 84% of candidates reporting more negative feelings towards the driver after experiencing their incompetence on the road.

The pulse rate of 60% of female candidates increased while watching bad driving manoeuvres, with a 20% increase for a third indicating a significant rise in stress levels.

Aggressive and confrontational manoeuvres were found to be most unattractive to women – with road rage, illegal overtaking and tailgating topping a list of habits that provoke the strongest negative reactions.

In contrast, reactions in men were found to be less significant, with 28% reporting a dislike for the driver after seeing them behind the wheel.

Body language indicators showed that for men, instead of stress, frustration was the overwhelming response. Candidates were found to frown, become agitated and shift position as they watched videos of parking, turning the car around or other examples of distracted or preoccupied behaviours.

“There is no doubt that across the board most candidates, and nearly all of the women, found bad driving to be a turn-off,” said Hemmings.

“However, it’s interesting to look at the reactions of different genders. Some male reactions to bad driving included laughter and amusement, indicating that men have a less mature emotional response to bad driving than women who instead furrowed their brows and shook their heads.”

Top 5 driving behaviours that turn off women:

1.      Illegal overtaking
2.      Road rage
3.      Bad parking
4.      Texting whilst driving
5.      3 point turn

Top five driving behaviours that turn off men:

1.      Three point turn
2.      Talking selfies at the wheel
3.      Texting whilst driving
4.      Driving the wrong way round a roundabout
5.      Bad parking

The experiment follows independent research by the IAM which uncovered bad driving as one of the UK’s biggest first date turn-offs. Road rage was the worst first-date mistake for almost half of British drivers. A similar number said texting at the wheel leaves them wanting to end a date immediately.

Around 11% were irritated by someone who takes 15 minutes to park, while 13% of survey respondents said they found overly cautious drivers who go under the speed limit off-putting.

“Bad driving not only has an impact on the safety of our roads, but can also affect your relationships,” said IAM chief executive Sarah Sillars. “Being able to manoeuvre properly and drive carefully should be much higher up on people’s priorities.”

IAM is the UK’s an independent road safety charity dedicated to improving standards and safety in driving and motorcycling.

For more information on companies in this article

Related Content

  • One in 20 adults involved in UK road accident in 2012, IAM claims
    August 8, 2013
    One in 20 adults was involved in a road accident in the UK in 2012, according to road safety charity, the Institute of Advanced Motorists (IAM). Referring to information from the National Travel Survey (NTS) published by the Department for Transport (DfT), the IAM says the survey shows that 5.2% of the population admit to having been involved in an accident. The IAM says the DfT figures also reveal that men (5.6%) are more likely to be involved in an accident than women (4.8%). Overall, the IAM adds, the fi
  • IAM and Brake comment on increased UK road crashes
    September 24, 2015
    Both the Institute of Advanced Motorists (IAM) and road safety charity Brake have expressed serious concern over official figures showing increased road deaths in the UK. The Department of Transport’s Reported Road Casualties Great Britain: 2014 Annual Report says there were 1,775 reported road deaths in 2014, an increase of 4% compared with 2013. The IAM has called for a raft of measures to reverse the disappointing increase in numbers of people killed and injured on UK roads. It added the number of people
  • Tailgating and speeding common safety issue on UK’s roads
    May 19, 2014
    Research carried out in the UK suggests that safety problems such as tailgating and speeding are common on UK motorways. According to the survey carried out jointly by road safety body Brake and insurance firm Direct Line, 57% of UK drivers admit to tailgating while 60% admit breaking the speed limit by 16km/h (10mph) or more. Male drivers are far the worst offenders however.
  • IAM pollsters support traffic light risk system for driving on prescription drugs
    October 16, 2013
    Just half of drivers feel prescription drug labelling is clear enough on medicines, according to the latest poll by road safety charity the Institute of Advanced Motorists (IAM). Earlier this year, the government announced that a drug-driving bill will be introduced and will include chemicals which can be found in prescription drugs. Almost a third of respondents suggest that a simple traffic-light system would be the best method to inform people of the risks of using prescription drugs when driving.