Skip to main content

UK survey finds bad driving makes you less attractive

Bad driving makes people significantly attractiveness to potential partners, with women finding it especially so, according to a recent UK survey. Many people have wondered if poor driving skills put a dampener on romance and the survey from the Institute of Advanced Motorists appears to confirm this. Bad drivers were found to be 50% less attractive than motorists with good skills.
August 27, 2015 Read time: 3 mins
How do you like me so far?
Bad driving makes people significantly attractiveness to potential partners, with women finding it especially so, according to a recent UK survey.

Many people have wondered if poor driving skills put a dampener on romance and the survey from the 5125 Institute of Advanced Motorists appears to confirm this. Bad drivers were found to be 50% less attractive than motorists with good skills.

Other findings were:

•       Bad driving reduces attractiveness by 50%
•       4 in 5 women and nearly half of men are physically turned off by bad driving
•       Pulse rates increase by 20% when watching bad driving; stress level rise

The survey is the result of an experiment by behavioural psychologist Jo Hemmings. Candidates were shown videos of both good and bad driving while being tested for their levels of attraction towards the driver. Indicator were pulse rates, pupil dilation, blink rates and body language.

Findings included 84% of candidates reporting more negative feelings towards the driver after experiencing their incompetence on the road.

The pulse rate of 60% of female candidates increased while watching bad driving manoeuvres, with a 20% increase for a third indicating a significant rise in stress levels.

Aggressive and confrontational manoeuvres were found to be most unattractive to women – with road rage, illegal overtaking and tailgating topping a list of habits that provoke the strongest negative reactions.

In contrast, reactions in men were found to be less significant, with 28% reporting a dislike for the driver after seeing them behind the wheel.

Body language indicators showed that for men, instead of stress, frustration was the overwhelming response. Candidates were found to frown, become agitated and shift position as they watched videos of parking, turning the car around or other examples of distracted or preoccupied behaviours.

“There is no doubt that across the board most candidates, and nearly all of the women, found bad driving to be a turn-off,” said Hemmings.

“However, it’s interesting to look at the reactions of different genders. Some male reactions to bad driving included laughter and amusement, indicating that men have a less mature emotional response to bad driving than women who instead furrowed their brows and shook their heads.”

Top 5 driving behaviours that turn off women:

1.      Illegal overtaking
2.      Road rage
3.      Bad parking
4.      Texting whilst driving
5.      3 point turn

Top five driving behaviours that turn off men:

1.      Three point turn
2.      Talking selfies at the wheel
3.      Texting whilst driving
4.      Driving the wrong way round a roundabout
5.      Bad parking

The experiment follows independent research by the IAM which uncovered bad driving as one of the UK’s biggest first date turn-offs. Road rage was the worst first-date mistake for almost half of British drivers. A similar number said texting at the wheel leaves them wanting to end a date immediately.

Around 11% were irritated by someone who takes 15 minutes to park, while 13% of survey respondents said they found overly cautious drivers who go under the speed limit off-putting.

“Bad driving not only has an impact on the safety of our roads, but can also affect your relationships,” said IAM chief executive Sarah Sillars. “Being able to manoeuvre properly and drive carefully should be much higher up on people’s priorities.”

IAM is the UK’s an independent road safety charity dedicated to improving standards and safety in driving and motorcycling.

For more information on companies in this article

Related Content

  • UK men aged 20-30 most likely to be disqualified from driving, says the IAM
    August 8, 2014
    According to new figures obtained by the UK Institute of Advanced Motorists (IAM), male drivers between the ages of 20-30 were the most common group to be disqualified from driving in the 12 months between July 2013 and June 2014.
  • New report suggests older drivers are safe
    December 4, 2012
    A new report by the Institute of Advanced Motorists (IAM) in the UK suggests that older drivers are as safe as drivers from all other age groups, and perhaps more so. The study shows older drivers have better attitudes to safety, deal with hazards better than young drivers and use experience to increase their safety margins on the road. The report reveals that drivers over 75 react just as quickly as other age groups when a vehicle emerges from a side road or if the car in front brakes suddenly on a rural r
  • Ford develops drug driving simulator
    November 20, 2015
    Ford has developed a special suit that simulates the effects of being under the influence of drugs for a driver. The novel Drug Driving Suit is intended to show drivers the dangers of driving under the influence of drugs such as cannabis, cocaine and heroin Research shows that drivers are up to 30 times more likely to be involved in a fatal crash after taking illegal drugs; the suit simulates effects that can include slowed reaction, distorted vision, and hand tremors.
  • Drink driving a concern in Britain
    August 10, 2018
    The problem of drink driving is seeing an unwelcome upsurge on Britain’s road network. The latest official data reveals that casualties from drink driving are now on the increase. According to Department for Transport data, there were 9,040 people killed or seriously injured (KSI) as a result of drink driving on the British road network in 2016. Complete figures for 2017 have yet to be compiled but the trend appears to have continued. The KSI figures for 2016 represent a 7% increase over those for 2015 and