Skip to main content

Swarco announces $40 million contract in Saudi Arabia

It's all smiles at Swarco's stand at Gulf Traffic which opened today because the company has announced it has been awarded the second phase of the Automated Traffic Administering & Monitoring (ATAM) project, a Saudi Arabian programme for the cities of Riyadh and Qaseem.
April 25, 2012 Read time: 2 mins
It’s all smiles at 337 Swarco’s stand at 224 Gulf Traffic which opened today because the company has announced it has been awarded the second phase of the Automated Traffic Administering & Monitoring (ATAM) project, a Saudi Arabian programme for the cities of Riyadh and Qaseem. This complex, internationally tendered project focuses on intelligent traffic management and, with a project volume of some US$40 million, is one of the largest contracts ever won by Swarco. The ATAM is the first large-scale integrated traffic management project in the Kingdom of Saudi Arabia.

“In the course of the next 18 months the two cities will each receive a new integrated control centre to improve traffic flow and detect incidents at a total of 170 adaptively controlled intersections,” says Daniel Meier, head of Swarco AG's project office at the company’s headquarters in Wattens, Austria.

Integrated central system software, traffic controllers, LED traffic signals, LED variable message signs, CCTV video surveillance and licence plate recognition equipment are all part of the order which involves the products and expertise of several Swarco companies in Austria, Italy, Romania, Denmark and Saudi Arabia.

Riyadh-based customer Al Masaar is currently constructing a new command and control centre building to house the OMNIA central and integration platform supplied by Swarco. OMNIA’s open architecture means that any ITS application (urban traffic control, public transport, parking, streetlights, VMS, etc) can be integrated within the platform, independently of the supplier or technology. It enables any city or region to build its own ‘made to measure’ ITS environment and new ITS applications can be added when required and also to modify the services associated with existing applications.

As Daniel Meier points out, OMNIA is a strategic investment for both the present and the future. “Its effectiveness in managing ITS applications brings immediate returns as well as long term benefits due to the support it gives in strategic planning. The ease of extending the platform to include new applications represents an advantage and ensures savings whenever legacy systems and new technologies have to be integrated,” Meier said.

For more information on companies in this article

Related Content

  • Saudi Arabia’s growth and infrastructure investment
    August 28, 2013
    Of all the fast-growing economies of the Arabian Gulf region, Saudi Arabia is by far the largest in terms of population and gross national product. Due to rising oil prices and increased foreign investments, Saudi Arabia's national economy has grown exponentially over the last ten years - having doubled in size since 2002 to $481.6bn. With a surface area of 2,150,000km2 (roughly equivalent to one quarter of the surface area of the continental United States), Saudi Arabia has a much greater need for high
  • Saudi Arabia’s growth and infrastructure investment
    August 28, 2013
    Of all the fast-growing economies of the Arabian Gulf region, Saudi Arabia is by far the largest in terms of population and gross national product. Due to rising oil prices and increased foreign investments, Saudi Arabia's national economy has grown exponentially over the last ten years - having doubled in size since 2002 to $481.6bn. With a surface area of 2,150,000km2 (roughly equivalent to one quarter of the surface area of the continental United States), Saudi Arabia has a much greater need for high
  • Telvent to implement its SmartMobility Road Suite in Saudi Arabia.
    May 14, 2012
    Telvent GIT has been awarded a contract by Almabani General Contractors to implement the Telvent SmartMobility Road Suite solution on the extension of the roads in Arriyadh Old Airport area. The project, lead by the High Commission for the Development of Arriyadh, will extend the existing north-south and east-west highways for more than 11 kms and the construction of three tunnels.
  • Latest VMS keeps world’s motorists moving safely
    April 10, 2013
    VMS for what is thought to be the longest road tunnel in the Middle East, and the installation of the latest VMS technology in Canada’s oldest national park to help motorists travelling through it are among the projects discussed by Guy Woodford. A large volume of VMS from Italian firm Solari has been installed in the new 4.2km-long Zayed Street Tunnel in Abu Dhabi – thought to be the longest in the Middle East. The Solari VMS supply consisted of 204 lane control signs, with Red, Yellow and Green LED pre-de