Skip to main content

Swarco announces $40 million contract in Saudi Arabia

It's all smiles at Swarco's stand at Gulf Traffic which opened today because the company has announced it has been awarded the second phase of the Automated Traffic Administering & Monitoring (ATAM) project, a Saudi Arabian programme for the cities of Riyadh and Qaseem.
April 25, 2012 Read time: 2 mins
It’s all smiles at 337 Swarco’s stand at 224 Gulf Traffic which opened today because the company has announced it has been awarded the second phase of the Automated Traffic Administering & Monitoring (ATAM) project, a Saudi Arabian programme for the cities of Riyadh and Qaseem. This complex, internationally tendered project focuses on intelligent traffic management and, with a project volume of some US$40 million, is one of the largest contracts ever won by Swarco. The ATAM is the first large-scale integrated traffic management project in the Kingdom of Saudi Arabia.

“In the course of the next 18 months the two cities will each receive a new integrated control centre to improve traffic flow and detect incidents at a total of 170 adaptively controlled intersections,” says Daniel Meier, head of Swarco AG's project office at the company’s headquarters in Wattens, Austria.

Integrated central system software, traffic controllers, LED traffic signals, LED variable message signs, CCTV video surveillance and licence plate recognition equipment are all part of the order which involves the products and expertise of several Swarco companies in Austria, Italy, Romania, Denmark and Saudi Arabia.

Riyadh-based customer Al Masaar is currently constructing a new command and control centre building to house the OMNIA central and integration platform supplied by Swarco. OMNIA’s open architecture means that any ITS application (urban traffic control, public transport, parking, streetlights, VMS, etc) can be integrated within the platform, independently of the supplier or technology. It enables any city or region to build its own ‘made to measure’ ITS environment and new ITS applications can be added when required and also to modify the services associated with existing applications.

As Daniel Meier points out, OMNIA is a strategic investment for both the present and the future. “Its effectiveness in managing ITS applications brings immediate returns as well as long term benefits due to the support it gives in strategic planning. The ease of extending the platform to include new applications represents an advantage and ensures savings whenever legacy systems and new technologies have to be integrated,” Meier said.

For more information on companies in this article

Related Content

  • Saudi Arabian capital Riyadh benefiting from major transport investment
    September 9, 2013
    Saudi Arabia is undergoing a series of upgrades to its transport network in a bid to improve Traffic flow rates and boost safety - Mike Woof reports. The massive growth in the use of motor transport worldwide since the start of the 20th century has transformed every country on the planet. But perhaps no country has changed more dramatically than Saudi Arabia, the world’s leading oil producer. At the start of the 20th century Saudi Arabia’s population was small and the country had few industries while it is
  • Swarco acquires parking business from McCain
    May 13, 2013
    Swarco Traffic Americas has acquired the parking business unit from McCain for an undisclosed sum. This business uses LED signs, single space indicators and software to provide real-time information to motorists and parking operators. The purchase of McCain’s parking guidance system will allow Swarco Traffic Americas to broaden its product offering in the US. Swarco is already a major player in Europe and this deal strengthens its international position. The move boosts Swarco’s range of technology as McCai
  • Swarco triumphs in Paris
    March 3, 2022
    Swarco has been chosen to help modernise traffic management in Paris by using its MyCity solution
  • Variable message signs emerging from the shadows
    July 8, 2016
    Variable message signs are increasingly seen on the world’s motorways. World Highways looks at some of the latest developments UK manufacturer of temporary, solar powered variable message signs, Bartco UK, has unveiled what it says is the first temporary VMS designed for use within work zones. Bartco said that its HD Quattro was developed in response to feedback from customers requiring a product to affirm on-site speed limits for work zone vehicles. The unit is designed to show limited amounts of inform