253  Iteris  has been awarded a US$1.5 million, five-year contract by the Riverside  County Transportation Commission (RCTC), in cooperation with the San  Bernardino Associated Governments (SANBAG), to operate and maintain the  Inland Empire's 511 traveller information system.
 The 3991  IE511  system, which formally launched in June 2010, provides  this growing area to the east of Los Angeles with a comprehensive,  multi-media, traffic, and transit traveller information system. Iteris  engineered and deployed key elements of the IE 511 system, including  interactive web-based traffic maps and an interactive voice response  (IVR) telephone system. The interactive maps display travel times on  major highways, changeable message signs, video images from roadside  cameras, and identify incidents and SigAlerts as reported by the  California Highway Patrol.
 Under this new contract, Iteris will be  converting the existing IVR platform to its proprietary IVR to reduce  ongoing costs, and streamline the operations and maintenance of the  overall 511 system, reporting regularly to RCTC on system up-time and  user statistics. Work on the project expected to run through June 2016.
 "This  is the next step in enhancing overall traveller information services to  the residents and commuters throughout the Inland Empire. Not only will  our team continue to provide vital, real-time, and accurate  information, but we are also enhancing the overall service to  efficiently respond to the increasing demand of the service," stated  Robert Yates, RCTC multimodal services director.