Skip to main content

VIDEO: Road safety advertisements – you laugh, you cry

September 12, 2016
Governments, police forces and parent groups have use various messages to warn the public about dangerous driving and some have been more effective than others.


Two recent examples – one from New Zealand and one from Australia – make their point in different ways. The New Zealand video - ‘don’t use a mobile phone while driving’ – gets the message across with gentle humour.

The Australian video – ‘don’t drink and drive’ – employs intense drama to ensure a mark is left on the viewer.

But be warned, though. The Australian video, 5 minutes of it, is chilling and compelling in equal measure. It contains brutal scenes accompanied by the strains of Everybody Hurts, by the American rock group R.E.M.

You may never listen to Everybody Hurts again without thinking of %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal the Australian video Visit Youtube Video false https://www.youtube.com/watch?v=7l5Wa94ynss false false%>.

Related Content

  • Engcon sets its sights on growing the US market at Conexpo 2014
    January 6, 2017
    Sweden’s engcon, one of the world's leading tiltrotator manufacturers, is now increasing its efforts in the North American construction market.
  • Engcon sets its sights on growing the US market at Conexpo 2014
    March 4, 2014
    Sweden’s engcon, one of the world's leading tiltrotator manufacturers, is now increasing its efforts in the North American construction market.
  • Sophisticated camera system
    January 28, 2013
    Paris-based Arcure has developed the sophisticated Blaxtair safety camera system for use with off-highway equipment to reduce risks for site personnel. This camera helps detect obstacles, locate them precisely and identify them. Highly sophisticated, the Blaxtair unit can distinguish pedestrians from other objects in real time. When a pedestrian is detected in the danger zone, Blaxtair emits a sonic alarm to the driver that increases with the imminence of the danger. A control screen in the cabin allows the
  • Kögel is offering tough and lightweight tipping trailers
    March 14, 2013
    Heavy equipment trailer specialist Kögel has developed two novel tipper trailers, featuring two and three axles. The two axle tipper trailer offers a load volume of 24m³ or 27m³ with a 4mm-thick Hardox 450 base and side walls made from aluminium. Heavy equipment trailer specialist Kögel has developed two novel tipper trailers, featuring two and three axles. The two axle tipper trailer offers a load volume of 24m³ or 27m³ with a 4mm-thick Hardox 450 base and side walls made from aluminium. The advantage of