Skip to main content

VIDEO: Road safety advertisements – you laugh, you cry

September 12, 2016
Governments, police forces and parent groups have use various messages to warn the public about dangerous driving and some have been more effective than others.


Two recent examples – one from New Zealand and one from Australia – make their point in different ways. The New Zealand video - ‘don’t use a mobile phone while driving’ – gets the message across with gentle humour.

The Australian video – ‘don’t drink and drive’ – employs intense drama to ensure a mark is left on the viewer.

But be warned, though. The Australian video, 5 minutes of it, is chilling and compelling in equal measure. It contains brutal scenes accompanied by the strains of Everybody Hurts, by the American rock group R.E.M.

You may never listen to Everybody Hurts again without thinking of %$Linker: 2 External <?xml version="1.0" encoding="utf-16"?><dictionary /> 0 0 0 oLinkExternal the Australian video Visit Youtube Video false https://www.youtube.com/watch?v=7l5Wa94ynss false false%>.

Related Content

  • Mitas adds to earthmoving tyre range
    April 17, 2013
    Mitas has unveiled the newest addition to its family of ERL earthmoving tyres, the 20.5R25 ERL-50. The tyre will become available for sale worldwide by July. Mitas makes specific tyres for machines operating in demanding conditions, including gravel and rock quarries. The Mitas ERL series features 12 tyres of 28mm to 90mm tread depth, with the ERL-50 designed for rocky conditions.
  • Kenya taxi safety campaign
    August 18, 2015
    A new campaign is getting underway in Kenya that aims to boost road safety and cut crashes. This simple campaign employs a straightforward approach, using stickers to encourage passengers to speak up and tell taxi drivers to slow down. Called Zusha!, the Swahili word for protest, the campaign uses stickers placed on vehicles, encouraging taxi passengers to tell drivers to drive more carefully. Kenya’s 14 seat passenger vehicles are known as matutus and the drivers are notorious for speeding and reckless dri
  • Kenya taxi safety campaign
    August 18, 2015
    A new campaign is getting underway in Kenya that aims to boost road safety and cut crashes. This simple campaign employs a straightforward approach, using stickers to encourage passengers to speak up and tell taxi drivers to slow down. Called Zusha!, the Swahili word for protest, the campaign uses stickers placed on vehicles, encouraging taxi passengers to tell drivers to drive more carefully. Kenya’s 14 seat passenger vehicles are known as matutus and the drivers are notorious for speeding and reckless dri
  • UK: Hillhead showground extended
    December 7, 2015
    In the United Kingdom, work is nearing completion on extending the showground area in preparation for Hillhead 2016. In total, around 16,000tonnes of material have been excavated from an old tip area to create just under 2,000m2 of additional exhibitor space near the southern JCB end of the site. The show takes place from 28–30 June 2016 at Hillhead Quarry, near Buxton, Derbyshire in England. Show director Richard Bradbury said there is a waiting list for outdoor space. “We are delighted to be abl