SDLG and Volvo CE are adopting a dual brand approach – Mike Woof writes. Chinese firm SDLG and its European partner Volvo CE are working on a novel arrangement that will see the two companies use a dual brand marketing strategy. While the sales channels in these markets will remain distinct, some back office services and parts logistics will be shared, affording SDLG much greater customer support than offered by other Chinese exporters
Volvo Construction Equipment has begun the first phase of the US$100million expansion of its site in Shippensburg, Pennsylvania. The initial works include the construction of a new America’s HQ office and demonstration centre. Incorporating the latest environmental building practices, the expansion is said by Volvo CE to be a visible sign of the company’s commitment to the North American market.
The completed facility will also localise production of some of Volvo CE’s larger construction machines. These a
Volvo’s new H-Series vehicles offer outstanding fuel efficiency without compromising performance, with the operator having full control over the load for increased safety and productivity.
