Skip to main content

Smiley Monroe’s ambitious growth path

Smiley Monroe, manufacturers of customised conveyor belts and rubber parts for the crushing, screening, recycling, road construction and environmental industries, is due to open a second distribution hub next month, supporting the highly successful initial €950,000 (US$1 million) hub opened in 2014. Speaking at CONEXPO-CON/AGG 2017 in Las Vegas, U.S. (7-11 March), Tim Monroe, the Northern Ireland-based firm’s marketing director, said Smiley Monroe was forecasting growth of 5-10% in 2017, off the back of ri
March 11, 2017 Read time: 3 mins
Tim Monroe, Smiley Monroe’s marketing director, on the Smiley Monroe stand at CONEXPO-CON/AGG 2017
8409 Smiley Monroe, manufacturers of customised conveyor belts and rubber parts for the crushing, screening, recycling, road construction and environmental industries, is due to open a second distribution hub next month, supporting the highly successful initial €950,000 (US$1 million) hub opened in 2014.

Speaking at CONEXPO-CON/AGG 2017 in Las Vegas, U.S. (7-11 March), Tim Monroe, the Northern Ireland-based firm’s marketing director, said Smiley Monroe was forecasting growth of 5-10% in 2017, off the back of rising sales across its wide product range, particularly in North America and Europe.

During the big Las Vegas showpiece event, the world’s largest construction, quarrying and mining equipment showcase in 2017, Smiley Monroe (Smiley) saw particularly strong interest in its ZIP CLIP and ‘Endless’ conveyor belts.

The ZIP CLIP was developed primarily for the aftermarket of Smiley’s crushing, screening & recycling Original Equipment Manufacturer (OEMs) customers. These include Metso, Sandvik, the Terex brands Powerscreen, Terex Finlay, and Terex Minerals Processing Systems, Keestrack and McCloskey International.

At CONEXPO-CON/AGG 2017, Monroe stressed how by keeping a ZIP CLIP belt in stock, ready to replace your hardest working belt, construction, quarrying and mining customers can avoid costly downtime and get back up and running quickly in a breakdown situation.

“This is an example of how we are filling a gap, as OEMs don’t have a replacement belt offer for the aftermarket,” explained Monroe.

Smiley is renowned globally for the production of hot-spliced Endless conveyor belts for the mobile crushing, screening and recycling sector.

“We can produce large volumes of these belts while retaining an advantage on price and quality,” said Monroe.

Monroe stressed how Smiley’s product quality was underpinned by the company’s ongoing investment in the latest technology, in-house belt testing labs and product and process development.

“The new hub will include the latest rubber cutting technology and is an exciting development for the company,” he added.

Every hot spliced belt is covered by a 12 month warranty and is branded with its own unique Smiley Monroe quality identification number, which corresponds with barcoded information electronically captured during the entire production process.

Manufactured in Smiley’s purpose-built production facility under controlled conditions and customised to suit your application, the company’s Endless conveyor belts are said to offer both superior quality and lower cost than open belts mounted and vulcanised in situ.

For more information on companies in this article

Related Content

  • Wirtgen Group Company Profile
    February 8, 2023
    Visit Wirtgen Group at Silver Lot S5020 at CONEXPO-CON/AGG 2023 in Las Vegas...
  • CONEXPO-CON/AGG calls for education speakers
    November 18, 2024
    Shape the Future of Construction: CONEXPO-CON/AGG opens call for education session and speaker proposals at the event to run in Las Vegas in the US state of Nevada in March 2026.
  • Everything is AquaClear for Terex Washing Systems
    March 11, 2017
    Terex Washing Systems (TWS) has staged the global launch of Terex AquaClear Water Management Solutions at CONEXPO-CON/AGG 2017. Oliver Donnelly, TWS global business line director, said: ‘It really is an exciting time for TWS and we are delighted to be able to offer an end-to-end solution for washing and water management from TWS, a single supplier. We are launching a full range of water management products to include clarifying tanks, flocculent dosing systems, filter presses and all associated equipment
  • Hillhead-line acts for 2014 show
    July 2, 2014
    The 2014 edition of Hillhead, the three-day biennial flagship show for the quarrying, recycling and heavy construction industries, is set to welcome thousands of visitors, keen to see the latest leading equipment models alongside innovative machine and site management control technology. Guy Woodford reports on what a variety of major companies will be showcasing during this month’s show at Lafarge Tarmac’s Hillhead Quarry near Buxton in Derbyshire With around 450 UK and international suppliers of plant, eq