Skip to main content

The future is apps, says wheeled loader maker VF Venieri

As it celebrates 70 years of business, Italian wheeled loader manufacturer VF Venieri is looking in a new direction in its bid to keep customers happy. “Everbody says that the future is service but I think that service is the past,” says VF Venieri managing director Filippo Muccinelli Venieri. “Today, everybody expects good service as a matter of course. The future is technology solutions to improve the efficiency, operator comfort and productivity of machines.” On display at VF Venieri’s Intermat 2018 sta
April 25, 2018 Read time: 2 mins
Filippo Venieri, MD of VF Venieri
As it celebrates 70 years of business, Italian wheeled loader manufacturer 7276 VF Venieri is looking in a new direction in its bid to keep customers happy. “Everbody says that the future is service but I think that service is the past,” says VF Venieri managing director Filippo Muccinelli Venieri. “Today, everybody expects good service as a matter of course. The future is technology solutions to improve the efficiency, operator comfort and productivity of machines.”


On display at VF Venieri’s Intermat 2018 stand was the Italian manufacturer’s new Electronic System for Efficiency and Safety (ESES). With a patent pending, the ESES has three components: a system that changes the response of the power steering according to the vehicle speed; electronically controlled hydrostatic transmission designed to improve efficiency and reduce fuel consumption; and a balancing system to improve the lateral stability of the vehicle.

“It’s a balancing and oscillating system that provides comfort in driving and also delivers more stability than the classic system,” says Venieri. “It improves safety because it stops the machine from tipping over on bumpy ground. If the machine tips by more than 12 to 14 degrees, then an alarm sounds to alert the driver.”

Venieri has also patented a new app which is currently under development, the Venieri Drive Connect (VDC). This will allow a fleet manager or machine owner to monitor a machine’s performance remotely, through an Apple or Android app. “We wanted to give something new to our customer, which doesn’t require them to buy anything,” says Venieri. “As well as getting information about the machine, the app will allow people to send maintenance requests to a service centre, ask for support or see where the machine was last parked.”

Venieri hopes that the app will be ready to use later this year. The long-term goal is that the flow of information out in the field will help the company to improve its machines, says Venieri.

For more information on companies in this article

Related Content

  • The radically changing face of UK highways management
    May 14, 2014
    The British Government policy paper ‘Action for Roads: A network for the 21st century’ sets out radical change to the strategic way roads are funded and managed – including plans to turn the Highways Agency into a Government-owned company and a pledge to invest over €33.4 billion (£28 billion) in roads maintenance between 2015 and 2020. Jenny Moten, Highways Agency divisional director for Network Services, gave a keynote presentation on the new approach to strategic highways management during the Road Safet
  • Advances with soil compaction technology
    November 25, 2019
    New advances in soil compaction technology will help deliver speedy construction to tight quality standards - Mike Woof writes
  • Julián Núñez, head of ASECAP offers a little Spanish enlightenment
    May 1, 2018
    Julián Núñez, president of ASECAP, gets his teeth into the vision of a European strategy for toll roads. David Arminas reports from Madrid Getting European politicians to agree to a long-term cross-border highway infrastructure programme for toll roads is extremely difficult. It’s a bit like pulling teeth. People want to avoid the pain. This is perhaps a bad analogy to use in the case of Julián Núñez, president of ASECAP - European Association of Operators of Toll Road Infrastructures. Núñez had just sat
  • Strong investment growth in the world’s highways was a key driver in John Deere and Wirtgen coming together
    December 21, 2017
    John Deere’s recent acquisition of the Wirtgen Group was driven by the way in which two leading equipment manufacturers could come together with no product overlap and target strong investment growth in the world’s highways sector