Skip to main content

The future is apps, says wheeled loader maker VF Venieri

As it celebrates 70 years of business, Italian wheeled loader manufacturer VF Venieri is looking in a new direction in its bid to keep customers happy. “Everbody says that the future is service but I think that service is the past,” says VF Venieri managing director Filippo Muccinelli Venieri. “Today, everybody expects good service as a matter of course. The future is technology solutions to improve the efficiency, operator comfort and productivity of machines.” On display at VF Venieri’s Intermat 2018 sta
April 25, 2018 Read time: 2 mins
Filippo Venieri, MD of VF Venieri
As it celebrates 70 years of business, Italian wheeled loader manufacturer 7276 VF Venieri is looking in a new direction in its bid to keep customers happy. “Everbody says that the future is service but I think that service is the past,” says VF Venieri managing director Filippo Muccinelli Venieri. “Today, everybody expects good service as a matter of course. The future is technology solutions to improve the efficiency, operator comfort and productivity of machines.”


On display at VF Venieri’s Intermat 2018 stand was the Italian manufacturer’s new Electronic System for Efficiency and Safety (ESES). With a patent pending, the ESES has three components: a system that changes the response of the power steering according to the vehicle speed; electronically controlled hydrostatic transmission designed to improve efficiency and reduce fuel consumption; and a balancing system to improve the lateral stability of the vehicle.

“It’s a balancing and oscillating system that provides comfort in driving and also delivers more stability than the classic system,” says Venieri. “It improves safety because it stops the machine from tipping over on bumpy ground. If the machine tips by more than 12 to 14 degrees, then an alarm sounds to alert the driver.”

Venieri has also patented a new app which is currently under development, the Venieri Drive Connect (VDC). This will allow a fleet manager or machine owner to monitor a machine’s performance remotely, through an Apple or Android app. “We wanted to give something new to our customer, which doesn’t require them to buy anything,” says Venieri. “As well as getting information about the machine, the app will allow people to send maintenance requests to a service centre, ask for support or see where the machine was last parked.”

Venieri hopes that the app will be ready to use later this year. The long-term goal is that the flow of information out in the field will help the company to improve its machines, says Venieri.

For more information on companies in this article

Related Content

  • Revamped mini excavators from Hyundai
    October 30, 2024
    Hyundai is widening its array of compact machines.
  • Rokbak RA30 & RA40 ADTS are a big US hit
    March 17, 2023
    Rokbak’s RA30 and RA40 articulated dump trucks (ADT) are proving a very big hit in the US.
  • Finnish researchers EEE and VTT get a grip on black ice detection
    November 27, 2017
    Winter road maintenance could be getting more efficient, thanks to the Grip, a black ice detection system from two Finnish research organisations. The Grip allows drivers to detect in real-time slippery road conditions extremely accurately and with costs significantly lower than by any other methods already being used, according the two firms – EEE Innovations and VTT Technical Research Centre of Finland. The first application of this patented technology is being offered to commercial vehicle owners and
  • THE meeting point for Italian construction machinery excellence
    July 5, 2023
    The 31st SaMoTer construction machinery exhibition and co-located Asphaltica held at the Veronafiere Exhibition Centre in Verona attracted more than 40,000 specialist visitors from 91 countries over the event's five days (3-7 May 2023). Guy Woodford was among the world's many trade media in attendance. He sat down with SaMoTer event manager Sara Quotti Tubi to get the inside track on this year's event and the evolution of the Italian industry showpiece.