Weak European currency boosting exports of machines

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.” Both for Hamm and its rival BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second ti
April 23, 2015 Read time: 2 mins
Strong sales of European machines are a result of a weak currency

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. 228 Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.”

Both for Hamm and its rival 172 BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second tier brands. Beer said, “It’s very attractive for customers buying in dollars.”

And he added: “That is the reason why this INTERMAT is interesting.”

The British pound is similarly strong against the European currency. Beer said, “When they buy now, they get more machines than ever.”

In terms of sales, Hamm has had orders in the hundreds for its H7 soil compactor, even before the machine has gone into production. Although announced late last year, the H7 is only just going into production at the factory in Tirschenreuth. However, every one of those machines trundling off the production line in the next few months will have had a customer name assigned to it well in advance - and with a significant chunk of those sales going into the US rental segment.

For more information on companies in this article

Related Content

  • Innovative solutions to earthmoving needs
    January 3, 2013
    Several manufacturers are offering improved earthmoving machines, with more to come - Mike Woof reports. One of the most notable developments comes from Caterpillar, with the unveiling of a hybrid excavator in the shape of its 336E H model. The machine is having its public launch at the bauma exhibition in Spring 2013 and will start rolling out of the factory in March 2013, while customers will be able to place orders from February 2013. Unlike other hybrid excavators on the market at present, the Cat 336E
    Read More
  • BOMAG boosts performance
    February 17, 2012
    A new line of compact asphalt rollers from BOMAG is said to offer increased performance and productivity.
    Read More
  • Training as well as test equipment is a must for emerging markets
    April 27, 2015
    Emerging markets, such as North and East Africa, are developing an appetite for materials testing equipment, but suppliers need to provide expertise and training as well as a broad range of machines, as Kristina Smith finds out Asking what sort of testing equipment is required for Africa is a little bit like asking what sort of food Europeans like to eat. The answer is that requirements vary enormously from the most basic and ancient of tests to the very cutting edge of dynamic testing. “You have some
    Read More
  • David Barwell suggests six steps for closing the UK funding gap
    January 11, 2019
    Six steps for closing the UK funding gap Plenty of private money is seeking UK investment opportunities. The government and the infrastructure sector in general must make projects more attractive, writes David Barwell* It is widely acknowledged that the UK faces mounting economic, environmental and social problems if the nation's infrastructure fails to meet present and future demands. Government estimates propose that almost €561 billion is required to bridge the infrastructure funding gap. As part o
    Read More

Highlighted Content