Weak European currency boosting exports of machines

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.” Both for Hamm and its rival BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second ti
April 23, 2015 Read time: 2 mins
Strong sales of European machines are a result of a weak currency

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. 228 Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.”

Both for Hamm and its rival 172 BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second tier brands. Beer said, “It’s very attractive for customers buying in dollars.”

And he added: “That is the reason why this INTERMAT is interesting.”

The British pound is similarly strong against the European currency. Beer said, “When they buy now, they get more machines than ever.”

In terms of sales, Hamm has had orders in the hundreds for its H7 soil compactor, even before the machine has gone into production. Although announced late last year, the H7 is only just going into production at the factory in Tirschenreuth. However, every one of those machines trundling off the production line in the next few months will have had a customer name assigned to it well in advance - and with a significant chunk of those sales going into the US rental segment.

For more information on companies in this article

Related Content

  • Tampere road tunnel - a strategic link for central Finland
    April 4, 2016
    Progress has been good for an important underground road link in Finland reports Adrian Greeman. Assuming all goes well, the new Ranta, or Lakeside, tunnel in Tampere will open in full six months early; traffic could be running by the end of this year. Work on transforming the rundown city centre with new developments will get a major boost. It is a major achievement on a four-year-long project bringing significant benefits to one of Finland's largest cities. From the government's point of view the scheme w
    Read More
  • “Bold and brave” rallying call to cash-starved UK highway maintenance teams
    July 24, 2012
    UK local authorities and other organisations must be “bold and brave” in their structuring of repair and maintenance works, delegates at a key road engineering conference in Birmingham, central England were told. Speaking at the Developments in Pavement Assessment (DIPA 2012) event Les Hawker, highways manager at Transport for London (TfL), said: “There is no extra money and only 20% of the [Government budget] cuts have taken place so far. Over the next five years the other 80% of cuts will come through. Or
    Read More
  • HighwaysUK event being held in London
    November 9, 2015
    Highways planning in England is at a historic turning point. That is the message that former transport minister Steve Norris will be bringing to the HighwaysUK conference at ExCel London, 25-26 November. Norris speaks from a position of some experience having worked at the highest levels in both the public and private transport sectors. He is in no doubt that the recent shake up that has transformed the Highways Agency into Highways England is the start of a new era. He said, “It’s not just a badge chang
    Read More
  • Sany Road Machinery is keen to boost exports to developing nations
    January 6, 2017
    Sany Road Machinery says it is looking to increase exports of its soil compactors, milling machines, asphalt pavers and asphalt compactors. The company has had sales success with exports in certain key territories, most particularly Latin America, Africa and South Asia. Indonesia has been a particularly strong market for the company and Sany Road Machinery wants to capitalise on the strong demand for equipment in the country as Indonesia pushes ahead with its major programme of expansion for its tolled high
    Read More

Highlighted Content