Weak European currency boosting exports of machines

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.” Both for Hamm and its rival BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second ti
January 6, 2017 Read time: 2 mins
Strong sales of European machines are a result of a weak currency

Some European equipment manufacturers are taking advantage of low currency values to boost sales at the moment. 228 Hamm’s marketing manager Gottfried Beer said: “We see that with the exchange rate it’s a chance for us.”

Both for Hamm and its rival 172 BOMAG, for example, the low value of the European currency against the US dollar gives a significant price advantage. For US rental customers, this means that they can buy premium products from Europe at prices that would have previously been restricted to second tier brands. Beer said, “It’s very attractive for customers buying in dollars.”

And he added: “That is the reason why this INTERMAT is interesting.”

The British pound is similarly strong against the European currency. Beer said, “When they buy now, they get more machines than ever.”

In terms of sales, Hamm has had orders in the hundreds for its H7 soil compactor, even before the machine has gone into production. Although announced late last year, the H7 is only just going into production at the factory in Tirschenreuth. However, every one of those machines trundling off the production line in the next few months will have had a customer name assigned to it well in advance - and with a significant chunk of those sales going into the US rental segment.

For more information on companies in this article

Related Content

  • Nuphalt’s novel patching system offers fast and efficient road repairs
    September 2, 2014
    Fast, efficient and long-lasting repairs are claimed for the heating system developed by the Nu-Phalt Group Developed in the UK, the innovative Nu-Phalt pothole patching system equipment is now being widely used by various local authorities for road repairs. But this technology is also being employed internationally, with key sales in parts of Eastern Europe and India.
    Read More
  • Europe and Americas drive increase in Volvo Construction Equipment sales
    July 21, 2021
    Volvo Construction Equipment increased year-on-year net sales by 13% in Q2, driven by higher volumes in Europe, North America and South America.
    Read More
  • Asphalt paving design advances
    June 15, 2012
    A diverse array of advanced paver designs is now being offered in the asphalt paving sector – Mike Woof reports With the World of Asphalt and INTERMAT 2012 events having both taken place in recent months, a series of innovations have been introduced for the asphalt paving market. Developments have come to market that widen the array of both US and European asphalt paving systems and all the major manufacturers have developed new pavers and materials feeders to meet the latest emissions requirements. Demand
    Read More
  • Europe’s road safety is not improving as previously
    April 3, 2012
    The latest official figures on road safety in Europe are giving cause for concern, with data showing casualty reduction has slowed. EU Transport Commissioner Siim Kallas recently announced a disappointing progress on casualty reduction on Europe's roads. The joint European police association, TISPOL, has added that it is also concerned that improvements in cutting fatalities on Europe’s roads significantly slowed in 2011.
    Read More

Highlighted Content