VF Venieri enters the fray with its 19tonne wheeled loader

VF Venieri has diversified from its traditional range of smaller machines to launch the 18-63, a 19tonne, 3.5m3 wheeled loader. Though this is the most widely sold type of machine in the world, Venieri believes its new machine can forge a place for itself, according to managing director Filippo Muccinelli.
April 18, 2013 Read time: 1 min
VF Venieri’s 19-tonne wheeled loader will be competitive on price, says Venieri.
7276 VF VENIERI has diversified from its traditional range of smaller machines to launch the 18-63, a 19tonne, 3.5m3 wheeled loader.

Though this is the most widely sold type of machine in the world, Venieri believes its new machine can forge a place for itself, according to managing director Filippo Muccinelli Venieri.

“It is a big market but there are big competitors,” said Muccinelli. “Our strategy up until now was to stick to a niche market. But now we need to go in this direction.”

Venieri believes it can win a slice of this huge market because it will be competitive on price. “We decided to try to prototype the machine and make a price build-up. We are very happy with the result: the price of our 3.5 m3 is, without any doubt, very competitive in the  worldwide market.”

The 18-63 has hydrostatic transmission, as has all of VF Venieri’s range. It is equipped with 2304 ZF axels and 299 Perkins engine.

Stand: B5.209/310

RSS

www.vf-venieri.com

View more stories

For more information on companies in this article

Related Content

  • Caterpillar eyes better performance in 2015 amid stormy weather
    May 13, 2015
    Caterpillar vice president Paolo Fellin sums up the past year for the global equipment manufacturer and looks at the increasing importance of telematics and machine control. David Arminas reports from Caterpillar’s Demonstration and Learning Centre in Malaga, southern Spain First the good news. Despite the difficulties, especially of the financial markets, 2014 was “a record year for a lot of things” for global heavy equipment maker Caterpillar.Now the bad news. Hang onto your seats because despite some
    Read More
  • Industry insight from Caterpillar
    January 6, 2017
    A group of senior executives from Caterpillar spoke to journalists in a round table discussion, providing insight into the company’s future direction. Giving key talking points were: Rob Charter, vice president Excavation Division; Paulo Fellin, vice president, Global Construction and Infrastructure; Mary H Bell, vice president of Building and Construction Products; and Karl Weiss, vice president Earthmoving Division.
    Read More
  • Industry insight from Caterpillar
    April 17, 2013
    A group of senior executives from Caterpillar spoke to journalists in a round table discussion, providing insight into the company’s future direction. Giving key talking points were: Rob Charter, vice president Excavation Division; Paulo Fellin, vice president, Global Construction and Infrastructure; Mary H Bell, vice president of Building and Construction Products; and Karl Weiss, vice president Earthmoving Division.
    Read More
  • Rototilt celebrates 30th anniversary with additional model
    March 2, 2016
    Rototilt, which is celebrating its 30th anniversary in 2016, is introducing an additional tiltrotator to its line-up, to better suit excavators in the 14-19tonne sector. The R5 has been designed to sit between, and slightly overlap the existing R4 and R6 models, delivering an improved power to weight ratio for mid-range excavators. The attachment features improved castings and hardening techniques that will be integrated into existing models. The R5 can be equipped with an optional smart ICS control system
    Read More

Highlighted Content