New visual identity for Atlas Copco’s Dynapac road construction equipment

Atlas Copco Road Construction Equipment has decided to align the visual identity of its Dynapac range of rollers and pavers to the design used by the other divisions in the Atlas Copco Construction Technique business area. Launched at bauma, the new Atlas Copco logotype is clearly visible on the products together with the Dynapac name. The colour scheme changes to yellow and grey, which is already used for construction tools, portable compressors and generators.
January 6, 2017 Read time: 1 min
Dynapac’s new visual identity
161 Atlas Copco Road Construction Equipment has decided to align the visual identity of its 206 Dynapac range of rollers and pavers to the design used by the other divisions in the Atlas Copco Construction Technique business area.

Launched at 688 Bauma, the new Atlas Copco logotype is clearly visible on the products together with the Dynapac name.

The colour scheme changes to yellow and grey, which is already used for construction tools, portable compressors and generators.

The company said the ambition is to form a strong uniform identity towards construction customers in all parts of the world.

“The addition of the Atlas Copco logotype on the Dynapac equipment is not only beneficial for the Construction Technique business area. The Atlas Copco Group will immediately benefit from having more brand carriers visible to the public,” said the company.

Stand: F11.1108

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 12683 0 oLinkExternal www.AtlasCopco.com www.AtlasCopco.com false /EasySiteWeb/GatewayLink.aspx?alId=12683 false false%>

 

%$Linker: 2 Internal <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 11560 0 oLinkInternal <span class="oLinkInternal"><span class="oLinkInternal">View more videos</span></span> Video false /event-news/bauma-2013/video/ true false%>

For more information on companies in this article

Related Content

  • Cifa’s concrete leading position in world market
    January 6, 2017
    Cifa is among the leading worldwide manufacturers of concrete machinery and equipment. The company, under the China-based Zoomlion ownership since 2008, has sales and after-sales networks on all continents. In addition to its range of reliable, high-quality products, Cifa also offers customers financial support through Zoomlion Capital Financial Services.
    Read More
  • Cifa’s concrete leading position in world market
    March 27, 2013
    Cifa is among the leading worldwide manufacturers of concrete machinery and equipment. The company, under the China-based Zoomlion ownership since 2008, has sales and after-sales networks on all continents. In addition to its range of reliable, high-quality products, Cifa also offers customers financial support through Zoomlion Capital Financial Services.
    Read More
  • Orlaco offers advanced safety camera solution
    January 6, 2017
    Advanced camera systems for use on heavy equipment from Orlaco Products offer increased safety in construction applications. The company claims its units can be used in a wide array of duties as monitoring systems on heavy equipment, cranes, forklifts and trucks. The company says its rugged units can cope with tough duty cycles where continuous vibrations and temperature fluctuations are common, adding that its visibility solutions meet all high quality requirements. In addition, the firm offers its innovat
    Read More
  • Orlaco offers advanced safety camera solution
    January 30, 2013
    Advanced camera systems for use on heavy equipment from Orlaco Products offer increased safety in construction applications. The company claims its units can be used in a wide array of duties as monitoring systems on heavy equipment, cranes, forklifts and trucks. The company says its rugged units can cope with tough duty cycles where continuous vibrations and temperature fluctuations are common, adding that its visibility solutions meet all high quality requirements. In addition, the firm offers its innovat
    Read More

Highlighted Content