Skip to main content

Metso develops market share development strategies for China

Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries. Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities i
November 27, 2012 Read time: 3 mins
6934 Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with 269 LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries.

Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities in China. The initial scope of the joint venture will cover the design and manufacture of localized versions of Metso's Lokotrack 1000 series mobile crushers and screens; the range may be further expanded in the future. The products will be sold under dual branding: Metso LiuGong. The joint venture company will also promote Metso's global track-mounted crushing and screening equipment in China.

Metso will also acquire 75% of 6935 Shaorui Heavy Industries (Shaorui), a Chinese producer of crushing and screening equipment. Metso has an option to purchase the remaining 25% of the company in the future.

Metso clams the acquisition forms a good platform for future growth by combining Metso's current premium product offering with Shaorui's mid-market products. Shaorui's has 18 sales and services centers and a manufacturing facility in southern China.

Both transactions are subject to the relevant regulatory approvals, which are expected in the next few months.

"China is a very important market for us, and we want to be part of the future development of the fast growing construction market. The joint venture with LiuGong offers us an opportunity to enter the crushing and screening mobile equipment market in China together with a well-known partner. By acquiring 75% of Shaorui, we will gain deeper knowledge about the mid-market customers and products that will benefit us in many ways. In the longer term, both of these investments will naturally grow the installed base of Metso crushers in China providing future service potential," says Andrew Benko, President, Mining and Construction, Metso.

The Chinese construction equipment market is estimated to reach US$100 billion by 2016, driven by urbanisation and infrastructure development.
Metso first entered the Chinese market under a previous name in the 1930s. Currently, Metso Group has more than 3,200 employees in China and a local network of manufacturing and sales and service outlets. In 2011, China was one of Metso's biggest markets with net sales of €777 million. Metso operates in seven fully owned factories and three service centres, and it has three joint ventures with local partners.

Shaorui Heavy Industries employs some 370 people producing crushing and screening equipment for the local market, and is headquartered in Shaoguan, Guangdong Province. 

LiuGong is one of the largest wheel loader manufacturers in the world. It offers a full line of machines, including wheel loaders, bulldozers, backhoes, skid steers, forklifts, graders, excavators, rollers, truck-mounted cranes, pavers and cold planners. Liugong owns facilities in Liuzhou, Tianjin, Shanghai, Changzhou, Zhenjiang, Jiangyin and Bengbu.

 

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 78839 0 oLinkExternal www.metso.com/miningandconstruction www.metso.com/miningandconstruction false /EasySiteWeb/GatewayLink.aspx?alId=78839 true false%>

For more information on companies in this article

Related Content

  • Powerscreen to reveal new machine enhancements
    February 12, 2013
    Powerscreen is unveiling new product improvements in a line-up of three machines: the XA400S pre-screen jaw crusher; the XH320X impact crusher and the Warrior 1400X screen. “We are excited to be revealing the latest enhancements made to our product portfolio at bauma. This year’s exhibition will be the first showing of the new Warrior 1400X screen anywhere in the world and will provide visitors with an opportunity to look closer at the recently released XA400S pre-screen and XH320X crushers,” says Damian Po
  • Volvo strengthens German distribution with sale of Bavarian dealer
    January 6, 2017
    Volvo Construction Equipment (Volvo CE) has divested its wholly-owned dealership in south-east Germany, Volvo Baumaschinen Bayern (VBB), to neighbouring distribution partner Robert Aebi. The deal, for an undisclosed sum, includes the transfer of the company including all assets, employees and sales territory. The distribution in the south of the country, with Robert Aebi, now consists of a well-financed, independent and strategically aligned partner and this latest move strengthens Volvo CE’s competitive po
  • Volvo strengthens German distribution with sale of Bavarian dealer
    February 26, 2013
    Volvo Construction Equipment (Volvo CE) has divested its wholly-owned dealership in south-east Germany, Volvo Baumaschinen Bayern (VBB), to neighbouring distribution partner Robert Aebi. The deal, for an undisclosed sum, includes the transfer of the company including all assets, employees and sales territory. The distribution in the south of the country, with Robert Aebi, now consists of a well-financed, independent and strategically aligned partner and this latest move strengthens Volvo CE’s competitive po
  • Kleemann is increasing its mobile crushing range
    January 27, 2014
    Kleemann is introducing four innovative mobile crushing products to the North American market at Conexpo. The MR 110 ZS EVO II and MR 130 Z EVO II are Tier 4 Interim-compliant impact crushers, which are said to offer high throughput, high efficiency and low operating costs. Designed for durability and long wear life, these machines are also said to be easy to maintain and service. In addition to the new impact crushers, Kleemann is also introducing the MC 110 R EVO and MC 110 Z EVO mobile jaw crushers to th