Skip to main content

Metso develops market share development strategies for China

Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries. Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities i
November 27, 2012 Read time: 3 mins
6934 Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with 269 LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries.

Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities in China. The initial scope of the joint venture will cover the design and manufacture of localized versions of Metso's Lokotrack 1000 series mobile crushers and screens; the range may be further expanded in the future. The products will be sold under dual branding: Metso LiuGong. The joint venture company will also promote Metso's global track-mounted crushing and screening equipment in China.

Metso will also acquire 75% of 6935 Shaorui Heavy Industries (Shaorui), a Chinese producer of crushing and screening equipment. Metso has an option to purchase the remaining 25% of the company in the future.

Metso clams the acquisition forms a good platform for future growth by combining Metso's current premium product offering with Shaorui's mid-market products. Shaorui's has 18 sales and services centers and a manufacturing facility in southern China.

Both transactions are subject to the relevant regulatory approvals, which are expected in the next few months.

"China is a very important market for us, and we want to be part of the future development of the fast growing construction market. The joint venture with LiuGong offers us an opportunity to enter the crushing and screening mobile equipment market in China together with a well-known partner. By acquiring 75% of Shaorui, we will gain deeper knowledge about the mid-market customers and products that will benefit us in many ways. In the longer term, both of these investments will naturally grow the installed base of Metso crushers in China providing future service potential," says Andrew Benko, President, Mining and Construction, Metso.

The Chinese construction equipment market is estimated to reach US$100 billion by 2016, driven by urbanisation and infrastructure development.
Metso first entered the Chinese market under a previous name in the 1930s. Currently, Metso Group has more than 3,200 employees in China and a local network of manufacturing and sales and service outlets. In 2011, China was one of Metso's biggest markets with net sales of €777 million. Metso operates in seven fully owned factories and three service centres, and it has three joint ventures with local partners.

Shaorui Heavy Industries employs some 370 people producing crushing and screening equipment for the local market, and is headquartered in Shaoguan, Guangdong Province. 

LiuGong is one of the largest wheel loader manufacturers in the world. It offers a full line of machines, including wheel loaders, bulldozers, backhoes, skid steers, forklifts, graders, excavators, rollers, truck-mounted cranes, pavers and cold planners. Liugong owns facilities in Liuzhou, Tianjin, Shanghai, Changzhou, Zhenjiang, Jiangyin and Bengbu.

 

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 78839 0 oLinkExternal www.metso.com/miningandconstruction www.metso.com/miningandconstruction false /EasySiteWeb/GatewayLink.aspx?alId=78839 true false%>

For more information on companies in this article

Related Content

  • McCloskey International expands bauma showcase
    April 9, 2013
    McCloskey International says it is continuing its expansion in 2013 by increasing its bauma presence with indoor and outdoor spaces to showcase new features and product enhancements to its line of crushers, screeners, trommels and stackers. Screeners to be showcased include the S80 and R105, offering the well-established conventional fine material screen S Range and the scalping R Range with 2.5m transport widths. Crushers on display include the bogie-ready J44 jaw crusher; the bogie ready C38 cone as well
  • Hidromek is developing wheeled loaders
    February 6, 2013
    Hidromek is commencing work on developing its new wheeled loader line. Export manager Anil Bingöl said, “We have started our wheeled loader project and we hope to have our first prototype machine this year.” This will feature a 3m3 bucket and will be the first in a range of wheeled loaders from the firm. Machines with bucket capacities of 4m3 and then 5m3 will be developed in due course. Testing of the first prototype will be carried out in Turkey and Bingöl said the firm intends to have its wheeled loaders
  • Manitowoc launches EnCORE Partner Programme for high quality rebuilds and its latest Falcon anti-collision system
    January 6, 2017
    A whole new raft of customer and product care systems took centre stage for Manitowoc at bauma as the crane manufacturer formally introduced its EnCORE Partner programme to the European, Middle Eastern and African (EMEA) markets and unveiled a new anti-collision system for the group’s Potain tower cranes.
  • Manitowoc launches EnCORE Partner Programme for high quality rebuilds and its latest Falcon anti-collision system
    April 18, 2013
    A whole new raft of customer and product care systems took centre stage for Manitowoc at bauma as the crane manufacturer formally introduced its EnCORE Partner programme to the European, Middle Eastern and African (EMEA) markets and unveiled a new anti-collision system for the group’s Potain tower cranes.