Skip to main content

Metso develops market share development strategies for China

Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries. Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities i
November 27, 2012 Read time: 3 mins
6934 Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with 269 LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries.

Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities in China. The initial scope of the joint venture will cover the design and manufacture of localized versions of Metso's Lokotrack 1000 series mobile crushers and screens; the range may be further expanded in the future. The products will be sold under dual branding: Metso LiuGong. The joint venture company will also promote Metso's global track-mounted crushing and screening equipment in China.

Metso will also acquire 75% of 6935 Shaorui Heavy Industries (Shaorui), a Chinese producer of crushing and screening equipment. Metso has an option to purchase the remaining 25% of the company in the future.

Metso clams the acquisition forms a good platform for future growth by combining Metso's current premium product offering with Shaorui's mid-market products. Shaorui's has 18 sales and services centers and a manufacturing facility in southern China.

Both transactions are subject to the relevant regulatory approvals, which are expected in the next few months.

"China is a very important market for us, and we want to be part of the future development of the fast growing construction market. The joint venture with LiuGong offers us an opportunity to enter the crushing and screening mobile equipment market in China together with a well-known partner. By acquiring 75% of Shaorui, we will gain deeper knowledge about the mid-market customers and products that will benefit us in many ways. In the longer term, both of these investments will naturally grow the installed base of Metso crushers in China providing future service potential," says Andrew Benko, President, Mining and Construction, Metso.

The Chinese construction equipment market is estimated to reach US$100 billion by 2016, driven by urbanisation and infrastructure development.
Metso first entered the Chinese market under a previous name in the 1930s. Currently, Metso Group has more than 3,200 employees in China and a local network of manufacturing and sales and service outlets. In 2011, China was one of Metso's biggest markets with net sales of €777 million. Metso operates in seven fully owned factories and three service centres, and it has three joint ventures with local partners.

Shaorui Heavy Industries employs some 370 people producing crushing and screening equipment for the local market, and is headquartered in Shaoguan, Guangdong Province. 

LiuGong is one of the largest wheel loader manufacturers in the world. It offers a full line of machines, including wheel loaders, bulldozers, backhoes, skid steers, forklifts, graders, excavators, rollers, truck-mounted cranes, pavers and cold planners. Liugong owns facilities in Liuzhou, Tianjin, Shanghai, Changzhou, Zhenjiang, Jiangyin and Bengbu.

 

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 78839 0 oLinkExternal www.metso.com/miningandconstruction www.metso.com/miningandconstruction false /EasySiteWeb/GatewayLink.aspx?alId=78839 true false%>

For more information on companies in this article

Related Content

  • Goldhofer rescues O&K RH 120-E from Calenturitas de Prodeco Mine
    November 1, 2016
    It was reportedly a logistical challenge to collect a massive front shovel excavator from the open pit coal mine Calenturitas de Prodeco in north-eastern Colombia. The twin engines of the 290-tonne O&K RH 120-E mining excavator had given up the ghost and could not be repaired on site, leaving the monster stranded atop a high mound of earth. So the mining company contracted heavy haulage specialist Boom Logistics to collect the excavator and transport it to the repair shop 22km away. http://www.goldho
  • XGMA looks to increase sales outside China
    January 6, 2017
    The XGMA Machinery Company, based on the tourist island of Xiamen in southern China, is planning to expand its operations worldwide. Founded in 1951, the company produced its first wheeled loader in 1964, and said it was the first Chinese manufacturer to sell more than 10,000 wheeled loaders a year. Today it sells more than 30,000 units/year and has an impressive portfolio of products, which also includes hydraulic crawler excavators; road construction equipment (including compactors, dozers and milling mac
  • XGMA looks to increase sales outside China
    April 18, 2012
    The XGMA Machinery Company, based on the tourist island of Xiamen in southern China, is planning to expand its operations worldwide. Founded in 1951, the company produced its first wheeled loader in 1964, and said it was the first Chinese manufacturer to sell more than 10,000 wheeled loaders a year. Today it sells more than 30,000 units/year and has an impressive portfolio of products, which also includes hydraulic crawler excavators; road construction equipment (including compactors, dozers and milling mac
  • Sandvik launches new circular stroke inclined screen
    January 6, 2017
    Sandvik unveiled its latest screen at bauma 2014 in Shanghai. The new SK2462 is the latest in the SK&SC range. A modular approach in the range allows flexibility for aggregate producers and quarries. These units facilitate accurate and efficient screening in the secondary and tertiary stages. The new circular motion screen is 2.4m by 6m and weighs in at 7.3tonnes. Power is provided by a 22kW motor allowing rotation speeds of between 780 and 900pm. It is designed for heavy-duty medium and fine screening a