Skip to main content

Metso develops market share development strategies for China

Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries. Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities i
November 27, 2012 Read time: 3 mins
6934 Metso announced two initiatives aimed at increasing its share of the fast-growing Chinese crusher market: A joint venture with 269 LiuGong Group, and the acquisition of 75% of Shaorui Heavy Industries.

Metso and LiuGong will form a 50%-50% joint venture aimed at developing the track-mounted crushing and screening business in China. The joint venture will combine Metso's know-how in track-mounted crushing and screening business and technology with LiuGong's distribution resources and manufacturing capabilities in China. The initial scope of the joint venture will cover the design and manufacture of localized versions of Metso's Lokotrack 1000 series mobile crushers and screens; the range may be further expanded in the future. The products will be sold under dual branding: Metso LiuGong. The joint venture company will also promote Metso's global track-mounted crushing and screening equipment in China.

Metso will also acquire 75% of 6935 Shaorui Heavy Industries (Shaorui), a Chinese producer of crushing and screening equipment. Metso has an option to purchase the remaining 25% of the company in the future.

Metso clams the acquisition forms a good platform for future growth by combining Metso's current premium product offering with Shaorui's mid-market products. Shaorui's has 18 sales and services centers and a manufacturing facility in southern China.

Both transactions are subject to the relevant regulatory approvals, which are expected in the next few months.

"China is a very important market for us, and we want to be part of the future development of the fast growing construction market. The joint venture with LiuGong offers us an opportunity to enter the crushing and screening mobile equipment market in China together with a well-known partner. By acquiring 75% of Shaorui, we will gain deeper knowledge about the mid-market customers and products that will benefit us in many ways. In the longer term, both of these investments will naturally grow the installed base of Metso crushers in China providing future service potential," says Andrew Benko, President, Mining and Construction, Metso.

The Chinese construction equipment market is estimated to reach US$100 billion by 2016, driven by urbanisation and infrastructure development.
Metso first entered the Chinese market under a previous name in the 1930s. Currently, Metso Group has more than 3,200 employees in China and a local network of manufacturing and sales and service outlets. In 2011, China was one of Metso's biggest markets with net sales of €777 million. Metso operates in seven fully owned factories and three service centres, and it has three joint ventures with local partners.

Shaorui Heavy Industries employs some 370 people producing crushing and screening equipment for the local market, and is headquartered in Shaoguan, Guangdong Province. 

LiuGong is one of the largest wheel loader manufacturers in the world. It offers a full line of machines, including wheel loaders, bulldozers, backhoes, skid steers, forklifts, graders, excavators, rollers, truck-mounted cranes, pavers and cold planners. Liugong owns facilities in Liuzhou, Tianjin, Shanghai, Changzhou, Zhenjiang, Jiangyin and Bengbu.

 

%$Linker: 2 Asset <?xml version="1.0" encoding="utf-16"?><dictionary /> 2 78839 0 oLinkExternal www.metso.com/miningandconstruction www.metso.com/miningandconstruction false /EasySiteWeb/GatewayLink.aspx?alId=78839 true false%>

For more information on companies in this article

Related Content

  • Sandvik launches new circular stroke inclined screen
    November 27, 2014
    Sandvik unveiled its latest screen at bauma 2014 in Shanghai. The new SK2462 is the latest in the SK&SC range. A modular approach in the range allows flexibility for aggregate producers and quarries. These units facilitate accurate and efficient screening in the secondary and tertiary stages. The new circular motion screen is 2.4m by 6m and weighs in at 7.3tonnes. Power is provided by a 22kW motor allowing rotation speeds of between 780 and 900pm. It is designed for heavy-duty medium and fine screening a
  • Hitachi aims for 20-30% growth in five years through mining offer
    January 6, 2017
    Hitachi Construction Machinery (Europe) president and chief executive Moriaki Kadoya believes HCME can achieve 20-30% sales revenue growth in the next five years through its wide range of mining-suited machines. The Hitachi Group subsidiary has a vast range of larger machines, including six crawler excavators – the 1200, 1900, 2600, 3600, 5600, and 800tonne 8000 model – which, Kadoya said, leaves HCME in an ideal position to pursue its ambitious growth target. The construction equipment industry giant also
  • Hitachi aims for 20-30% growth in five years through mining offer
    April 18, 2013
    Hitachi Construction Machinery (Europe) president and chief executive Moriaki Kadoya believes HCME can achieve 20-30% sales revenue growth in the next five years through its wide range of mining-suited machines. The Hitachi Group subsidiary has a vast range of larger machines, including six crawler excavators – the 1200, 1900, 2600, 3600, 5600, and 800tonne 8000 model – which, Kadoya said, leaves HCME in an ideal position to pursue its ambitious growth target. The construction equipment industry giant also
  • Volvo CE president delighted with US$160 million acquisition of Terex haulers
    January 6, 2017
    New Volvo Construction Equipment president Martin Weissburg hopes that the group’s US$160 million December 2013 acquisition of the Terex Equipment rigid and articulated hauler business will be finalised during the second quarter of 2014. It has been an important move for Volvo he said.