LiuGong targets stronger European market presence

LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
April 11, 2016 Read time: 2 mins
LiuGong Group chairman Zeng Guang’an sees big sales opportunities in European market

269 LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016.

The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators.

Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sales in 2016.

LiuGong opened its European HQ in Almere, the Netherlands in 2012. It serves as its European sales and technical support hub, and its spare parts distribution centre.

After gaining market share in the Netherlands and expanding into the UK market, the company entered the French market in October 2015, with the appointment of its first dealer, DiviMat, based in Rouen, north-west France.
 
“We are looking to continue the expansion into Western Europe. In this challenging market we need to move forward and be innovative,” said Guang’an, while also noting how more than 65% of total LiuGong equipment sales are now to markets outside China.

Howard Dale, chairman of LiuGong Europe, said that further announcements on LiuGong’s imminent moves into Belgium, Spain and Ireland will be made later this year.

The company’s big market push in Europe is set to benefit from more Tier 4 Final/Stage IV compliant E-Series excavators and H-Series wheeled loaders being introduced later this year.

Meanwhile LiuGong’s R&D capabilities have been significantly enhanced by the June 2015 opening of its new Global Research and Development Center in Liuzhou, southern China.

For more information on companies in this article

Related Content

  • LiuGong is offering a 50tonne class excavator
    January 24, 2014
    LiuGong Machinery is exhibiting two of its key excavators at Conexpo, the 922D and 950E. The 950E model is aimed at the 50tonne excavator class of particular importance as it takes LiuGong’s range into a new segment for large earthmoving duties. The 950E can be configured for mass excavation applications such as truck loading and the standard model features a 3.2m3 bucket although other application-specific buckets are also offered.
    Read More
  • LiuGong launches world’s first intelligent wheeled loader shovelling system
    May 20, 2019
    LiuGong has unveiled the firm’s first-ever intelligent remote-controlled shovel wheeled loader. The 886H is said by the Chinese global construction, quarrying and mining equipment giant to be a combination of intelligent remote control and intelligent technology. The model’s intelligent wheeled loader shovelling system senses material penetration; has one bottom loading and dumping; along with bucket auto levelling and controllable placement of the bucket. Intelligent shovelling enables the machine to
    Read More
  • BICES Beijing; China bouncing back
    November 13, 2017
    At the BICES exhibition in Beijing, it was clear that the Chinese construction market has bounced back - Mike Woof writes. Demand for construction machines is now improving in China once more, with the backlog of unsold or nearly new secondhand units having been absorbed. This was apparent at the recent BICES construction machinery exhibition held in Beijing, where firms were more bullish than in previous years.
    Read More
  • Caution not catastrophe in European market, says Volvo CE EMEA sales boss
    July 3, 2012
    There is caution but no catastrophe in the European construction equipment sales market, according to Volvo Construction Equipment (CE) EMEA sales president Tomas Kuta. Speaking at a press conference to launch Volvo CE’s PL3005D pipelayer, and ahead of the in-port race of the Volvo Ocean Race in Lorient, France, Kuta said: “Europe is not a catastrophe. Our Quarter 1 (2012) results were very much driven by Europe, but it’s the outlook that is so uncertain. “We (Volvo CE) have seen good development in the no
    Read More

Highlighted Content