LiuGong targets stronger European market presence

LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016. The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators. Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sale
April 11, 2016 Read time: 2 mins
LiuGong Group chairman Zeng Guang’an sees big sales opportunities in European market

269 LiuGong is hungry to increase its European market share – and is forecasting 500 unit sales in the continent in 2016.

The Chinese construction equipment manufacturing giant is this week showcasing a number of Tier 4 Final/Stage IV compliant models for European customers - including the popular 856H wheeled loader and 925E and 933E excavators.

Zeng Guang’an, chairman of LiuGong Group, said that Europe was one of the company’s biggest markets – with the UK alone tipped by the firm to reach over 250 unit sales in 2016.

LiuGong opened its European HQ in Almere, the Netherlands in 2012. It serves as its European sales and technical support hub, and its spare parts distribution centre.

After gaining market share in the Netherlands and expanding into the UK market, the company entered the French market in October 2015, with the appointment of its first dealer, DiviMat, based in Rouen, north-west France.
 
“We are looking to continue the expansion into Western Europe. In this challenging market we need to move forward and be innovative,” said Guang’an, while also noting how more than 65% of total LiuGong equipment sales are now to markets outside China.

Howard Dale, chairman of LiuGong Europe, said that further announcements on LiuGong’s imminent moves into Belgium, Spain and Ireland will be made later this year.

The company’s big market push in Europe is set to benefit from more Tier 4 Final/Stage IV compliant E-Series excavators and H-Series wheeled loaders being introduced later this year.

Meanwhile LiuGong’s R&D capabilities have been significantly enhanced by the June 2015 opening of its new Global Research and Development Center in Liuzhou, southern China.

For more information on companies in this article

Related Content

  • Caution not catastrophe in European market, says Volvo CE EMEA sales boss
    August 14, 2012
    There is caution but no catastrophe in the European construction equipment sales market, according to Volvo Construction Equipment (CE) EMEA sales president Tomas Kuta. Speaking at a press conference to launch Volvo CE’s PL3005D pipelayer, and ahead of the in-port race of the Volvo Ocean Race in Lorient, France, Kuta said: “Europe is not a catastrophe. Our Quarter 1 (2012) results were very much driven by Europe, but it’s the outlook that is so uncertain. “We (Volvo CE) have seen good development in the no
    Read More
  • SANY Road Machinery is looking to increase export levels
    March 4, 2015
    SANY Road Machinery says that its machines offer customers a very good return on investment - Mike Woof writes. SANY Road Machinery looks set to boost its profile outside of China. The company has been focussed on the Chinese home market in recent years, due to the massive highway expansion programme in the country. However with 80% of the country’s highway construction programme now complete, SANY Road Machinery is looking to further develop its export business. Wang Zuochun is senior vice president at SAN
    Read More
  • Volvo lines up its SDLG brand for greater global export sales
    June 8, 2015
    No sooner had senior managers told a roomful of journalists that corporate restructuring is on track, news followed that Volvo Group’s chief executive had been replaced Olof Persson fell from his perch following pressure from shareholders' dissatisfaction over the group’s weak financial performance in recent years. Volvo group plans to appoint Scania’s head Martin Lundstedt to the role staring in October. Until then, Volvo Group’s chief financial officer Jan Gurander will be standing in. Lundstedt and G
    Read More
  • A competitive market
    August 2, 2012
    Competition is increasing in the earthmoving sectors, and for some companies market share is improving The wheeled loader market is becoming more competitive, with a number of firms now challenging the leading players, Caterpillar, Komatsu and Volvo. In other earthmoving product sectors such as excavators, companies such as Case, Doosan, Hyundai, JCB, Liebherr and Volvo are becoming more aggressive in terms of sales and are capturing market share. Case is gearing up its operations in Western Europe, Eastern
    Read More

Highlighted Content