Keestrack looks to future with company rebrand

Belgian crushing and screening manufacturer Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand. At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.
April 12, 2016 Read time: 2 mins
Kees Hoogendoorn (right) toasted the start of a new era for Keestrack, with Peter (left) and Freek Hoogendoorn

Belgian crushing and screening manufacturer 2992 Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand.

At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.

The international manufacturer, showing seven track-mounted crushing and screening units, says it is “reinforcing its position as a globally operating full-liner with highly flexible solutions for mineral recycling and the commercial production of stone construction materials”.

Keestrack Group says it has set “a true milestone” with its very first self-developed machine in 1996 - the world’s first directly loadable track-mounted screening plant.

Today’s programme comprises a total of eight coarse-screening and production-screening plants with hourly capacities of up to 800tonnes, which since 2001 have been produced at the Keestrack Group’s own factory in Šternberk in the Czech Republic.

Keestrack is managed centrally from its Belgian headquarters in Munsterbilzen, and it employs a total of around 600 manufacturing staff at three sites: its European factories in Šternberk and Ponzano Veneto, Italy, and since 2007 its Chinese branch in Anhui.

Kees Hoogendoorn said that in addition to the early introduction of low-consumption load-sensing hydraulic modules in all of Keestrack’s mobile diesel driven units, five series of screener units and three crusher models with hybrid or all-electric drive units are already available. The company’s global distributor manager Michael Brookshaw said the rebrand was a momentous event for the company.

“This is the second largest stand for mobile crushing and screening at bauma. This company is growing. Some 80-85% of our business is done in Europe with 15% in other markets. It is one of my jobs to change this,” he said.

The company is promising the introduction of other new models at ConExpo in Las Vegas next year, and is to introduce its Keestrack-er UMTS GPS on-board service support centre, which will be fitted to machines for monitoring.

For more information on companies in this article

Related Content

  • Metso Outotec aggregates industry innovation focus
    February 7, 2023
    Metso Outotec will showcase its latest innovations, technologies and offering for the aggregates industry at CONEXPO-CON/AGG in Las Vegas, USA, on March 14-18, 2023.
    Read More
  • New crushing and screening developments abounded at Hillhead
    October 3, 2014
    A wide array of crushing, screening and materials handling technologies have been introduced in recent months - Mike Woof writes The manufacturers of crushing and screening products have been developing an array of new systems to optimise production. The recent Hillhead show in the UK was the launch point for a number of these new products, although firms from all over the world have also been developing new designs. Productivity and wear life are two performance factors seeing major benefits from innovatio
    Read More
  • Metso celebrates with new Nordberg Crushers
    June 25, 2025
    The models in Metso’s new Nordberg HPe Crusher Series are designed to improve performance and efficiency in tough environments.
    Read More
  • Attachment expert FAE expands construction offering
    July 4, 2023
    FAE, which manufactures attachments for skid steers and excavators, is expanding its offering for road construction. The latest addition is to its family of asphalt planers was unveiled for the first time at SaMoTer 2023 in May: a 1m-wide attachment for skid steers, RPL/SSL/DT, which joins FAE’s existing three planers which are 450mm, 600mm and 750mm wide.
    Read More

Highlighted Content