Keestrack looks to future with company rebrand

Belgian crushing and screening manufacturer Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand. At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.
April 12, 2016 Read time: 2 mins
Kees Hoogendoorn (right) toasted the start of a new era for Keestrack, with Peter (left) and Freek Hoogendoorn

Belgian crushing and screening manufacturer 2992 Keestrack, which was started 20 years ago, is looking towards the next 20 years with a complete rebrand.

At bauma the company’s owners and managers - Kees Hoogendoorn, president, and his wife Annet - along with family and employees, toasted a new era. It unveiled a new company logo, new nomenclature, and premiered many new machines and model updates across its entire broad-based programme of mobile processing technology.

The international manufacturer, showing seven track-mounted crushing and screening units, says it is “reinforcing its position as a globally operating full-liner with highly flexible solutions for mineral recycling and the commercial production of stone construction materials”.

Keestrack Group says it has set “a true milestone” with its very first self-developed machine in 1996 - the world’s first directly loadable track-mounted screening plant.

Today’s programme comprises a total of eight coarse-screening and production-screening plants with hourly capacities of up to 800tonnes, which since 2001 have been produced at the Keestrack Group’s own factory in Šternberk in the Czech Republic.

Keestrack is managed centrally from its Belgian headquarters in Munsterbilzen, and it employs a total of around 600 manufacturing staff at three sites: its European factories in Šternberk and Ponzano Veneto, Italy, and since 2007 its Chinese branch in Anhui.

Kees Hoogendoorn said that in addition to the early introduction of low-consumption load-sensing hydraulic modules in all of Keestrack’s mobile diesel driven units, five series of screener units and three crusher models with hybrid or all-electric drive units are already available. The company’s global distributor manager Michael Brookshaw said the rebrand was a momentous event for the company.

“This is the second largest stand for mobile crushing and screening at bauma. This company is growing. Some 80-85% of our business is done in Europe with 15% in other markets. It is one of my jobs to change this,” he said.

The company is promising the introduction of other new models at ConExpo in Las Vegas next year, and is to introduce its Keestrack-er UMTS GPS on-board service support centre, which will be fitted to machines for monitoring.

For more information on companies in this article

Related Content

  • Sila's Sandvik Thai success
    July 17, 2012
    The Sila Sanon limestone quarry in Thailand is playing a key role in providing high quality aggregates for the growing Thai construction industry.Recently the family-owned operation has invested in a full range of crushing and screening plant supplied by Sandvik Construction’s dealer in Thailand, the William Wong Group, and the quarry is now able to supply over 200,000tonnes of accurately sized materials on a monthly basis. The Sila Sanon Quarry in Saraburi Province, just over 100km north of the capital Ba
    Read More
  • JCB expands manufacturing in Indian city of Jaipur
    November 18, 2014
    JCB has celebrated 35 years of manufacturing in India with the opening of two factories in the northwestern state of Rajasthan, just outside the capital Jaipur. Despite the Indian construction equipment market declining this year by 20%, JCB said it has invested US$92 million to build the factories – the UK-based group’s largest single construction project in its 69-year history. JCB said the plants covering around 47 hectares on a single site will have almost 93,000m2 of manufacturing space and when full
    Read More
  • Metso launching “revolutionary” crushing technology
    January 19, 2017
    Metso is promising the industry’s “biggest launch in decades!” with the unveiling of “revolutionary” crushing technology to increase uptime while cutting customers’ operational costs. The Finnish crushing and screening giant also describes the to-be-launched model as the “most versatile crusher yet.”
    Read More
  • MOBA founder Paul Harms will be “sorely missed” after death aged 82
    March 4, 2013
    Paul G. Harms, founder and long-time managing director of MOBA, has died aged 82. For more than 30 years Harms led and shaped the German firm, from its foundation in 1972 to its current position among leading international companies in mobile automation. Born in 1931 in Osnabrück, Germany, on leaving school Harms completed an apprenticeship as an instrument mechanic then worked as thermal technician for Georgsmarienhütte AG. At the same time, Harms attended technical evening school and then studied mechanic
    Read More

Highlighted Content