Skip to main content

Fiat Industrial Village inaugurated

click image to enlargeTurin, Italy, facility showcases construction equipment, agriculture and transport.New Holland Construction is among the global brands featured at the Fiat Industrial Village, which was inaugurated this week in Turin, Italy.
April 30, 2012 Read time: 2 mins
Turin, Italy, facility showcases construction equipment, agriculture and transport.

5895 New Holland Construction is among the global brands featured at the 2729 Fiat Industrial Village, which was inaugurated this week in Turin, Italy.

As the first multi-functional centre in the Fiat industrial world, the site will sell, support, and demonstrate New Holland Construction equipment, along with products from New Holland Agriculture, FPT Industrial, and 2409 Iveco.

The futuristic showroom will educate customers on the components and systems working beneath the exterior metal that together ensure the productivity customers expect from New Holland Construction, says the company.

There is also a large product demonstration field, with specific areas to test different applications and machines. Visitors can drive Iveco trucks on a 1,200m test track with 30-60° slopes.

The state-of-art facility includes a large service shop with the latest in diagnostic equipment and tools. It is designed to complete the suggested maintenance quickly for customers to minimise their time and maximise machine life. In addition, the adjacent training centre will provide specific courses and workshops for New Holland Construction dealership technicians, as well as for technician from the other brands represented.

“Fiat Industrial Village provides a place where New Holland Construction customers can explore the excellance and industry capabilities as part of the Fiat Industrial family,” said Jim McCullough, CEO and president of 1595 CNH Construction, whose brands include New Holland Construction. “This facility is the most recent example of our commitment to these brands and the values we share.”

The newly-opened centre covers an area of more than 74,000m2, 23,000m2 of which are covered, with an 8,000m2 space dedicated to vehicle exhibition.

The location also includes an exposition of historical vehicles featuring technology advancements throughout the years, a retail store with branded merchandise and a games room.

McCullough noted that visitors to Fiat Industrial Village will have opportunities to tour the nearby New Holland Construction plant in San Mauro and the adjacent FPT Industrial engine plant in Turin.

For more information on companies in this article

Related Content

  • Case European production hubs key to success
    April 11, 2016
    Case Construction Equipment is said to be reaping the benefits of its significant investment in two new European production hubs. The CNH Industrial Construction Equipment brand is developing its wheeled equipment production hub in Lecce and its excavator production hub in San Mauro. Andy Blandford, vice president CNH Industrial Construction Equipment Europe, Africa & Middle East, said, “A key element for our growth is having an efficient manufacturing footprint.
  • A successful bauma 2025 show
    April 15, 2025
    The bauma 2025 exhibition was a great successful according to the VDMA.
  • A European Deere?
    July 4, 2018
    Iconic US manufacturer John Deere is back in Europe, thanks to its purchase of Wirtgen. David Arminas looks at what’s in store The gods were smiling on the Wirtgen Group for the company’s Road Technology Days 2018 event. This year it was held in summer-like weather at the recently expanded Voegele plant near Mannheim in Germany. Within days in northern Europe the season dramatically changed from dreary chilly late winter to glorious high temperatures, just in time to bathe the amassed demonstration equi
  • LiuGong loaders successful in Thailand
    October 3, 2014
    LiuGong claims to have retained its market leader position as Thailand’s top wheeled loader provider for the third consecutive year. The manufacturing juggernaut for extreme duty equipment entered the Thai market in 2011 and has sold 1,500 wheeled loaders in three years. President of LiuGong Machinery Asia Pacific Mr Chen Hao attributed the success to the brand’s consistent focus in understanding the wheeled loader industry’s needs and delivering products that are innovative, reliable and durable. L