Skip to main content

Case European production hubs key to success

Case Construction Equipment is said to be reaping the benefits of its significant investment in two new European production hubs. The CNH Industrial Construction Equipment brand is developing its wheeled equipment production hub in Lecce and its excavator production hub in San Mauro. Andy Blandford, vice president CNH Industrial Construction Equipment Europe, Africa & Middle East, said, “A key element for our growth is having an efficient manufacturing footprint.
April 11, 2016 Read time: 2 mins

176 Case Construction Equipment is said to be reaping the benefits of its significant investment in two new European production hubs.

The CNH Industrial Construction Equipment brand is developing its wheeled equipment production hub in Lecce and its excavator production hub in San Mauro.

Andy Blandford, vice president CNH Industrial Construction Equipment Europe, Africa & Middle East, said, “A key element for our growth is having an efficient manufacturing footprint. Our excavator hub in San Mauro includes the introduction of Sumitomo-designed, Case crawler excavators into its production. This project builds on more than 20 years of successful collaboration with them. They have shared their manufacturing processes with us and their standards, and helped us to implement these standards into San Mauro.”

Blandford said production of the first Sumitomo-designed, Case crawler excavator models at the San Mauro production hub had now started, and by June 2016 the first eight, ranging from 13-30tonnes, will roll off the production line.

The wheeled equipment production hub is focused on five product families: wheeled loaders, compact wheeled loaders, tractor loader backhoes, graders and telescopic handlers.

Blandford continued, “We have the backing of a very powerful group – CNH Industrial, with its [annual] revenues of $25 billion and operating profit of almost $1.5 billion in 2015. It has the resources to support and nurture the Case Construction Equipment brand.”

Despite a “very challenging year” in 2015, Blandford said Case operating margin and profit increased by just over 14%. “These results tell us we’re on track, and we will improve these results year on year.”

CASE is this year adding six new models to its D Series crawler excavator line up, including the CX160D and CX180D in the earthmoving sector, both featuring the company’s fuel-efficient Tier 4 Final Performance Hydraulics Control to boost controllability and smooth operation.

The construction equipment brand giant is also launching at bauma 2016 a new backhoe design with in-line cylinder geometry and inner extendahoe on its 580ST model.

For more information on companies in this article

Related Content

  • Case strengthens its brand in the global marketplace
    January 6, 2017
    Case Construction Equipment is gearing up to assemble excavators at its plant in Italy as part of company’s repositioning within the global marketplace, which was announced last May. The excavators will be from Sumitomo, Case’s long-term Japanese partner, said Andy Blandford, Case’s vice president for construction equipment in Europe, Middle East and Asia.
  • Case strengthens its brand in the global marketplace
    April 23, 2015
    Case Construction Equipment is gearing up to assemble excavators at its plant in Italy as part of company’s repositioning within the global marketplace, which was announced last May. The excavators will be from Sumitomo, Case’s long-term Japanese partner, said Andy Blandford, Case’s vice president for construction equipment in Europe, Middle East and Asia.
  • Case to go big on compact line business
    April 15, 2016
    Case Construction Equipment is going big on small by developing its compact equipment business in a bid to give the industry giant even greater overall equipment market share. “We want to further strengthen our position in the markets across Case’s full line offering. So we are investing in product development, with new launches like the D Series excavators, and in our European excavator and wheeled equipment manufacturing hubs,” said Andy Blandford, vice president CNH Industrial Construction Equipment f
  • Case 580ST backhoe loader has new in-line cylinder geometry
    March 4, 2016
    Case Construction Equipment is extending its backhoe loader offering with the introduction of a new backhoe design with in-line cylinder geometry and inner extendahoe on its 580ST model. Customers now have two choices, with one being the new in-line geometry, with better visibility and great breakout forces. The other choice is the well-known CASE boom with overlapping cylinders and outer extendahoe. This has a shorter boom, lower transport height and protected outer sliding extendahoe. The new in-li