Skip to main content

Deutz sees Asian market as key to company success

Deutz is set to increase its presence in Asia in a bid to achieve greater overall company growth despite the ongoing tough global economic climate. The German diesel engine manufacturer says its plans to create a joint venture in China with Volvo are “making headway”. The firm also says its recently established joint venture with Shandong Changlin Machinery Group in Linyi, in the eastern Chinese province of Shandong, is “rapidly gaining momentum”.
August 13, 2012 Read time: 2 mins
201 Deutz is set to increase its presence in Asia in a bid to achieve greater overall company growth despite the ongoing tough global economic climate.

The German diesel engine manufacturer says its plans to create a joint venture in China with 2394 Volvo are “making headway”. The firm also says its recently established joint venture with Shandong 2716 Changlin Machinery Group in Linyi, in the eastern Chinese province of Shandong, is “rapidly gaining momentum”.

Deutz believes its commercial success in 2012 will be affected by weaker customer demand due to the slowdown of the world’s economy. The firm sold 93,853 engines in the first six months of 2012, down 12.4% on the same period of last year. At €344.1 million, Deutz Q2 2012 revenue rose slightly compared to the €336.9 million achieved in Q1 2012. Meanwhile, operating profit came to €11.3 million in Q2 2012, which was €1 million higher than in the first three months of the year. The second-quarter earnings were said by Deutz to be reduced by around €5 million owing to “one-off items” in connection with the replacement of the company's previous funding facility, as well as impairment losses and higher start-up costs of joint ventures.

Speaking about the company’s Asian expansion plans and performance targets, Dr Helmut Leube, chairman of Deutz’s management board, said: “In the first half of 2012 we were unable to build on our impressive start to the year. This was largely due to the macroeconomic situation, which is still afflicted by considerable uncertainty. Nonetheless, we are confident that Deutz is well positioned for the future and will continue to grow profitably over the medium to long term. Our new joint venture in Shandong is rapidly gaining momentum and should soon enable us to achieve our ambitious goals in Asia. Our plans to set up a joint venture in China with Volvo are also making good headway. In addition, we have opened new service centres in Moscow and Madrid in order to expand our service-related business."

For more information on companies in this article

Related Content

  • Doka lays foundation stone for new logistics centre
    July 15, 2013
    Globally renowned formwork technology firm Doka has laid the foundation stone for its new logistics centre for Germany. The new 11.4 hectare facility, being built within an industrial estate on the B 87 highway near the town of Apolda in Thuringia, is earmarked for completion by the end of this year. The first phase will initially create around 40 new jobs. The Doka Group is investing around US$18.28 million (€14mn) in this initial phase, as part of the ongoing development of its worldwide distribution and
  • Econolite to distribute RTMS radar product line throughout North America
    April 24, 2012
    Image Sensing Systems (ISS) has amended its agreement with its long-time partner, Econolite Control Products, to expand the exclusive North American manufacturing and distribution agreement to include the RTMS radar product line effective in 2012 after a short transition period.
  • Demand is changing in the bitumen market
    August 22, 2013
    The supply and demand for bitumen around the world is changing; refineries, suppliers and contractors must all make changes too - Kristina Smith reports These are interesting times for those supplying and buying bitumen. Almost every part of the picture is in flux: global demand is shifting dramatically; major suppliers are following demand; refineries are closing down or stopping production of bitumen. “In Europe and globally there is a very big chain of events happening,” said Bernd Schmidt, CEO o
  • Sunward is developing its position in the European market
    January 6, 2017
    Introducing innovative new mini excavators and opening a new European headquarters are key moves by Sunward that will raise the firm’s profile and boost its export operations. Chairman and founder of Sunward is He Qinghua and he outlined the firm’s strategy, explaining how this Chinese company has secured a strong foothold in Europe. “Compared to other Chinese companies, Sunward is not a big firm. But we were the first Chinese company to enter into Europe.” The company builds a wide range of machines at it