Skip to main content

Boosting two wheeler safety in Europe

A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on fro
June 4, 2015 Read time: 1 min
A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on from extensive research showing that road users on two wheels are the victims of bad driving in the majority of crashes they are involved in. The single most common cause of a crash involving a rider on two wheels is from another road user failing to look properly.

Related Content

  • The financial cost of crashes in the US
    February 1, 2023
    The financial cost of road crashes in the US places a heavy burden.
  • A strategy to boost road safety worldwide
    March 20, 2020
    A strategy is being established to boost road safety worldwide.
  • Via Nordica turns international
    July 31, 2012
    Via Nordica, the road technology conference of the five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden) has changed from the traditional Nordic event to become more international The conference, held every four years, rotates between the five countries, and the 2008 event, held in Helsinki, the Finnish capital, was a clear demonstration of the international trend. An accompanying exhibition attracted more than 70 companies and organisations from 14 countries. Pär-Håkan Appel, the secretary g
  • Improving safety for Europe’s roads revealed by latest data
    May 24, 2013
    A wide variety of road safety measures are being implemented across Europe, and with generally beneficial effects. According to the latest data from the European Commission, road fatalities across the EU dropped 9% for 2012 compared with the previous year. In fact 2012 also saw the lowest numbers of people being killed in road traffic crashes in EU countries since data first began being collated. But country by country statistics show that the number of road deaths still varies greatly across the EU.