Boosting two wheeler safety in Europe

A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on fro
June 4, 2015 Read time: 1 min
A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on from extensive research showing that road users on two wheels are the victims of bad driving in the majority of crashes they are involved in. The single most common cause of a crash involving a rider on two wheels is from another road user failing to look properly.

Related Content

  • The US needs to address its road safety problems
    November 8, 2019
    The US has serious road safety issues that need to be addressed. In 2018, close to 36,600 people were killed in road crashes, according to data from the National Highway Traffic Safety Administration (NHTSA). The fatality rate for 2018 represents a 2.4% drop from 2017. In addition, the road death rate/160 million vehicle km traveled also decreased by 3.4%, from 1.17 in 2017 to 1.13 in 2018. And the NHTSA says it is the lowest fatality rate since 2014. Nearly 36,600 people died on US roadways last year, a
    Read More
  • Myanmar’s growing road safety problem
    May 12, 2017
    Myanmar has a growing road safety problem, an issue becoming apparent as its economy gradually improves. The gain in prosperity in the country has seen a growth in vehicle numbers from 4 million in 2013 to 6 million in 2016. Small capacity motorcycles are becoming particularly popular, as in many of Myanmar’s neighbouring Asian nations. There were 17,834 reported vehicle crashes in Myanmar during 2016, 8,641 of which involved motorcycles. There were 4,887 road deaths in 2016, of which 2,093 were motorcyclis
    Read More
  • Thailand’s dangerous roads prove risky for users
    January 4, 2016
    Late December and early January has proven to be a dangerous time to use the roads in Thailand. Official data shows that there were 3,092 road crashes, causing 3,216 injuries and 340 deaths in the period between the 29th December 2015 and the 3rd January 2016. The death toll was the highest in Nakhon Ratchasima at 15, while the number of injuries and accidents were the highest in Chiang Mai, both at 125. A total of 339 crashes occurred nationwide on 3 January 2016 with 361 injuries and 48 deaths. Among the
    Read More
  • Concern at worsening road safety worldwide
    May 22, 2019
    The latest road safety data from the World Health Organisation (WHO) provides a serious cause for concern. The annual global road fatality rate has increased in the three years since the WHO last carried out a study of worldwide crash statistics. The report says that 1.35 million people are now killed on the world’s roads every year, compared with a figure of 1.25 million three years ago. The problem is particularly acute in the developing world, where increasing vehicle numbers combine with poor levels
    Read More

Highlighted Content