Skip to main content

Boosting two wheeler safety in Europe

A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on fro
June 4, 2015 Read time: 1 min
A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on from extensive research showing that road users on two wheels are the victims of bad driving in the majority of crashes they are involved in. The single most common cause of a crash involving a rider on two wheels is from another road user failing to look properly.

Related Content

  • Road safety gains were not as marked in 2011 as in 2010 according to the new IRTAD report
    May 2, 2012
    The International Transport Forum has released its IRTAD Road Safety Annual Report 2011, which reveals road safety improvements were not as marked in 2011 as 2010.
  • Reduced road casualty rates for EU 27 nations
    December 5, 2013
    Road safety continues to improve in Europe, with official statistics for 2012 showing a drop in fatalities of 2,661 compared with the figures for 2011. The latest data from Pan-European police body TISPOL shows an encouraging trend towards better road safety, highlighting improvements right across the EU. In 2012, a total of 27,700 people were killed in road crashes in the European Union’s 27 member states, equivalent to 55 people/million inhabitants. This was the lowest road fatality rate so far recorded s
  • Safety trials for FORUM8 cycle simulator
    August 17, 2020
    Research by Morgan State University in the US using linked up driving and cycling simulators could help with safer urban road designs for both drivers and cyclists.
  • Safety plan for India’s powered two wheeler riders
    July 3, 2012
    Highway sector experts in India are calling for tougher enforcement on helmet use, to boost safety standards for powered two wheeler riders. The country’s accident statistics show worryingly high levels of deaths and injuries for powered two wheeler riders. India is the world’s second largest producer of two-wheelers and these constitute nearly 70% of the country’s registered vehicles. According to India’s National Crime Records Bureau (NCRB), some 28,234 persons (21.1%) of two-wheeler riders have been kill