Boosting two wheeler safety in Europe

A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on fro
June 4, 2015 Read time: 1 min
A new campaign is being rolled out across several European nations in a bid to boost safety for cyclists and motorcyclists. The Think Bikes pan-European road safety campaign is intended to generate awareness for the high number of deaths and injuries among cyclists and motorcyclists. With more than 11 European countries developing national campaigns on this topic in 2015, the FIA hopes to raise international awareness for drivers to look out for users of bicycles, mopeds and motorcycles. This follows on from extensive research showing that road users on two wheels are the victims of bad driving in the majority of crashes they are involved in. The single most common cause of a crash involving a rider on two wheels is from another road user failing to look properly.

Related Content

  • Study reveals high levels of US motorcyclist fatalities
    April 26, 2013
    A report by the US Governors Highway Safety Association (GHSA) estimates that motorcyclist deaths increased around 9% in 2012, with over 5,000 killed. This is greater than had been expected by the US Government and if the data is confirmed, 2012 will be the 14th out of the last 15 years in which motorcyclist fatalities have increased. This shocking data is in marked contrast to US road fatalities overall, which have dropped. Motorcyclists remain one of the few roadway user groups where no safety improvemen
    Read More
  • Working towards safer India mobility...
    July 18, 2012
    Sibylle Rupprecht, IRF-GPC Director General, looks towards sound mobility management at the 3rd Regional Conference of the International Road Federation 3rd-4th October 2008 in New Delhi, India More than 1.2 million deaths and 23 million injuries are caused by road accidents worldwide every year. Of these, India accounts for 10% of fatal accidents. These alarming figures were disclosed by the speakers at the 3rd Regional IRF Conference on 'Mobility and Safety in Road Transport' to some 250 engineers and exp
    Read More
  • Jamaica’s road safety improvement
    December 4, 2017
    Jamaica is seeing an improvement in road safety, with a reduction in casualty levels. So far in 2017, overall road deaths have been 49 less than in the same period during 2016. The road death toll at the end of 2017 is hoped to be significantly lower than in 2016, itself an improvement over the previous year. During 2016 there were 379 road deaths in Jamaica, compared with 382 in 2015.
    Read More
  • Better road safety can save lives worldwide
    January 24, 2017
    Road safety is an issue that rarely grabs headlines, although it is something that affects people around the globe. Road deaths account for a shockingly high percentage of deaths worldwide, with the risks being particularly high in developing countries. This poses such a threat to public health that the United Nations has been taking steps to address the issue, commencing with its Decade of Action on Road Safety in 2010. The focus has been on developing countries, due to the rapid increase in road deaths in
    Read More

Highlighted Content