One key strategy in reducing road deaths is in encouraging motorcyclists to wear helmets. Motorcyclists now account for over 30% of all road deaths in Jamaica, an increase from the 15% of 2010. And 90% of those motorcycle riders killed were not wearing helmets at the time of the crash. Road safety groups as well as the Jamaican police are pushing the message to riders that helmets can cut fatality rates. Meanwhile the Jamaican police force is also now trying to tackle speeding, another key factor in crash severity and risk.
Crashes place a heavy burden on the families of victims. A government report also suggests that crashes reduces Jamaica’s GDP by 3-5%, an economic impact the country can ill afford. The country is still aiming to meet the UN’s aims of reducing road deaths.