Skip to main content

Drive Safe India Initiative: Improving Safety of Truck Drivers and Goods Transport

In India, more than 11% of all fatalities from traffic accidents, or over 16,000 lives, involve commercial vehicles Given the loss of life, and the costs of damage to goods and property, there is an urgent need to reduce, and eventually eliminate this unnecessary loss of life. Shell, Michelin, and IRF Geneva have come together with a new initiative "Drive Safe India" (www.drivesafeindia.org) to improve all aspects of safety associated with transport of goods on Indian roads. The goal of the Drive Safe Ind
July 14, 2017 Read time: 2 mins

In India, more than 11% of all fatalities from traffic accidents, or over 16,000 lives, involve commercial vehicles

Given the loss of life, and the costs of damage to goods and property, there is an urgent need to reduce, and eventually eliminate this unnecessary loss of life.

763 Shell, 720 Michelin, and 1201 IRF Geneva have come together with a new initiative "Drive Safe India" (www.drivesafeindia.org) to improve all aspects of safety associated with transport of goods on Indian roads.

The goal of the Drive Safe India Initiative is to develop a voluntary industry code to reduce traffic accidents and fatalities by transforming:

1) commercial vehicle standards, 2) driver care and training, 3) vehicle financing, 4) insurance, and 5) road haulage contracts. As part of this initiative, a database of "safe" drivers and haulage companies will be developed. The industry code will be based on pan-India research and best practices from around the world. The impact of this initiative will be monitored using real time and collected data.

Once ready, the Drive Safe India Code will be adopted and used by the participating partners and is expected to become an industry standard used by the majority of, if not all, corporates, across all sectors of the Indian economy. The adoption of this code is expected to lead to a large reduction in the number of truck accidents and associated fatalities.

In the coming months, the launch partners of the Drive Safe India Initiative will seek to increase the number of partners to join this initiative.

The Drive Safe India Code will be formally launched at CROSSROADS World Road Meeting 2017 that is to be held in Delhi, India from 14 – 17 November 2017.

For more information on companies in this article

Related Content

  • IRF Geneva and FIA reinforce collaborative partnership
    March 13, 2017
    IRF Geneva and FIA have enjoyed a longstanding collaboration for many years. Both organisations are very active in the field of road safety and are strongly advocating an effective implementation of the Decade of Action Plan and the newly adopted Sustainable Development Goals. With the objective of maximising reach and action, the two organisations have recently decided to join each other’s family: FIA has joined as a full member of the IRF Geneva and IRF Geneva has become an associate member of the FIA.
  • UN highlights safety pandemic on roads
    November 23, 2015
    Jean Todt, special envoy of UN secretary general on the challenge of road safety Jean Todt, president of, Fédération Internationale de l'Automobile (FIA) and special envoy of the UN secretary general on road safety spoke about the next steps in tackling the plague of road accidents. “Every year, on the world's roads, almost 1.3 million people die. According to the WHO (World Health Organization), road traffic crashes are now the eighth leading cause of death globally, and the leading cause of death am
  • Simple road safety measures save lives
    February 15, 2012
    Elementary road safety measures quickly pay back the costs of investment and, more importantly, help save lives as Patrick Smith reports. More than 300 people in the UK are alive today or have avoided the prospect of a lifetime of special care because just 15 roads have had simple improvements put in place.
  • 2+1 type roads – a chance to be better in road safety for Lithuania?
    January 14, 2016
    Lithuania is one of the 28 European Union countries which is seeking to have good results in road safety. However, such as wish does not looks like easy achievable. Moreover, to get away from the worst Top 6 countries in EU could not be achieved since 1991 (by the EU road accidents database - CARE).