Skip to main content

Drive Safe India Initiative: Improving Safety of Truck Drivers and Goods Transport

In India, more than 11% of all fatalities from traffic accidents, or over 16,000 lives, involve commercial vehicles Given the loss of life, and the costs of damage to goods and property, there is an urgent need to reduce, and eventually eliminate this unnecessary loss of life. Shell, Michelin, and IRF Geneva have come together with a new initiative "Drive Safe India" (www.drivesafeindia.org) to improve all aspects of safety associated with transport of goods on Indian roads. The goal of the Drive Safe Ind
July 14, 2017 Read time: 2 mins

In India, more than 11% of all fatalities from traffic accidents, or over 16,000 lives, involve commercial vehicles

Given the loss of life, and the costs of damage to goods and property, there is an urgent need to reduce, and eventually eliminate this unnecessary loss of life.

763 Shell, 720 Michelin, and 1201 IRF Geneva have come together with a new initiative "Drive Safe India" (www.drivesafeindia.org) to improve all aspects of safety associated with transport of goods on Indian roads.

The goal of the Drive Safe India Initiative is to develop a voluntary industry code to reduce traffic accidents and fatalities by transforming:

1) commercial vehicle standards, 2) driver care and training, 3) vehicle financing, 4) insurance, and 5) road haulage contracts. As part of this initiative, a database of "safe" drivers and haulage companies will be developed. The industry code will be based on pan-India research and best practices from around the world. The impact of this initiative will be monitored using real time and collected data.

Once ready, the Drive Safe India Code will be adopted and used by the participating partners and is expected to become an industry standard used by the majority of, if not all, corporates, across all sectors of the Indian economy. The adoption of this code is expected to lead to a large reduction in the number of truck accidents and associated fatalities.

In the coming months, the launch partners of the Drive Safe India Initiative will seek to increase the number of partners to join this initiative.

The Drive Safe India Code will be formally launched at CROSSROADS World Road Meeting 2017 that is to be held in Delhi, India from 14 – 17 November 2017.

For more information on companies in this article

Related Content

  • Ford develops drug driving simulator
    November 20, 2015
    Ford has developed a special suit that simulates the effects of being under the influence of drugs for a driver. The novel Drug Driving Suit is intended to show drivers the dangers of driving under the influence of drugs such as cannabis, cocaine and heroin Research shows that drivers are up to 30 times more likely to be involved in a fatal crash after taking illegal drugs; the suit simulates effects that can include slowed reaction, distorted vision, and hand tremors.
  • Joining forces on safety'
    April 12, 2012
    The European Transport Safety Council (ETSC) welcomed the launch of the UN Decade of Action for Road Safety, saying it will enable the European Union to join forces in tackling road safety at a global level. The UN move aims to reduce by 50% the projected increase in road deaths by 2020, and was developed with the support of the World Health Organisation (WHO), which predicts that road traffic injuries will rise to become the fifth leading cause of death by 2030 in the world. It demanded action to correct t
  • Joint action on Europe's road safety
    February 28, 2012
    A new report says that the vehicle industry and the highways sector should work closely in a bid to save lives on the road.
  • IRF kick starts the year with events in Nice, Singapore and Sydney
    March 28, 2018
    IRF Geneva is reaching out to partners and members throughout a series of events hosted around the world. The IRF will start the year with three major events respectively in Nice, Singapore and Sydney. IRF Geneva is pleased to support the second Pavement Preservation and Recycling Summit (PPRS) which will take place in Nice (France) on 26-28 March 2018. Better maintenance of road infrastructure and urban networks is key to support the projected level of mobility of people and goods. Preventing our roads fr