Skip to main content

Astec launches Don't Let America Dead End road repair campaign

A major US manufacturer of equipment for building and restoring roads is spearheading a national campaign to have the Federal Government increase funding for America’s much needed highway repairs. Ben Brock, chief executive of Astec Industries, based in Tennessee, is urging people in the transportation and related industries to send a message to their Congressman through the Don’t Let America Dead End website. Astec’s Don't Let America Dead End also includes a national trade ad campaign, direct outrea
January 15, 2015 Read time: 3 mins
RSSA major US manufacturer of equipment for building and restoring roads is spearheading a national campaign to have the Federal Government increase funding for America’s much needed highway repairs.

Ben Brock, chief executive of 681 Astec Industries, based in Tennessee, is urging people in the transportation and related industries to send a message to their Congressman through the Don’t Let America Dead End website.

Astec’s Don't Let America Dead End also includes a national trade ad campaign, direct outreach to federally elected officials, e-mail marketing, a sales-force effort and educational material.

Concern over the future of the US road system coincides with a major European pavement recycling conference in Paris in February 22-25, the Pavement Preservation and Recycling Summit. The PPRS event agenda – now available as a downloadable pdf – details the maintenance and renovation issues to be covered by the international speakers, many from the US.

Analysts on both side of the Atlantic Ocean have said costs to clear a backlog of repairs are mounting year on year. It’s been too easy in the recent past to let funding for highway maintenance slip out of the spotlight, Brock told 3260 World Highways. What is needed, in the US and abroad, is a new perspective on the importance of highway asset management.

“Government officials need to have the mindset that the surface of the road is no different than the roof of their home,” Brock said. “If the roof of their home is leaking, valuable things could be ruined, if not totally lost. The replacement cost would be much higher today – assuming you even could replace them.”

A road surface in poor condition is similar to a leaking roof, Brock explained. “Water seeps in and deteriorates the base, which is most valuable and very expensive to replace. In this way, maintenance money is smart money because maintaining roads is not optional. It protects not only the asset investment, but keeps travelling surfaces safe for the public.”

Jean-Francois Corte, secretary general of the World Road Association (3141 PIARC), based in Paris, has echoed Brock’s concern over road maintenance.

“What’s needed right now is at least a medium-term vision to embrace the right type of maintenance, a strong strategy,” said Corte, who will welcome attendees to PPRS during the official opening session on Feb 23. “Because there has been insufficient maintenance, road networks are degrading faster. Many highways authorities don’t have this medium- or long-term approach to highway maintenance because they are bound by their government’s annual budgets.”

Importantly, attendees to the Pavement Preservation and Recycling Summit in Paris next month will learn how, during these austere times, to put the business case forward to ensure more investment is forthcoming when and where it is needed most.

To find out more about the PPRS 2015 event and register, please visit the official 7924 PPRS 2015 website.

A recent publication by PIARC, called The Importance of Road Maintenance, is available as a free download on the PIARC website.

For more information on companies in this article

Related Content

  • Cemex’s El Carman Conservation Program celebrates 15th anniversary
    June 7, 2016
    Global building materials giant Cemex says that as part of its commemoration of World Environment Day 2016 on Sunday 5 June, its El Carmen Conservation Program is celebrating 15 years of continued scientific research, habitat preservation, and species restoration. With over 140,000 hectares, the cross-border El Carmen private conservation region between Mexico and the United States is said to be one of the most biodiversity rich areas in North America, and one of the five great wilderness ecosystems in
  • DenimoTech focuses on today's challenges
    November 27, 2012
    Empty environmental commitments from governments, falling bitumen quality and the impact of the economic crisis - DenimoTech asked some of its global distributors about the challenges of today’s markets - Kristina Smith was there to listen in Competition from Chinese manufacturers; highways abandoned half-built; the worst year for road building in the last 20 years. These are challenging times for DenimoTech’s distributors whose goal is to sell the firm’s bitumen emulsion and polymer modified bitumen plants
  • World of Asphalt and AGG1 returns to Nashville
    December 6, 2021
    The World of Asphalt and AGG1 exhibition is returning to Nashville, TN.
  • Cost effective road maintenance
    February 8, 2012
    Highway maintenance and repair is an easy target for cuts in highway budgets, but there are cost-effective measures that can be adopted as Patrick Smith reports. Road maintenance is an increasingly important industry that spans a worldwide market. Awareness of the need for a stable and sustainable international infrastructure, maintenance and creative rural road technologies are taking a stronger role as viable sources for a cost-effective means of preserving, developing and prolonging the life of roads wit