Hitachi (HCME) forms alliance with online marketplace Mascus

Hitachi Construction Machinery Europe (HCME) has formed a strategic partnership with Mascus, an online marketplace. Mascus is a specialist site for buying and selling used construction machinery, as well as other vehicles and equipment. The company was founded in 2000 and is owned by Mascus International, based in the Netherlands. In 2009, Mascus opened an office in the Republic of South Africa, its first office outside Europe. Mascus now operates in 58 countries, covering the whole of Europe, Austral
June 17, 2016 Read time: 2 mins
Online with Hitachi and Mascus
233 Hitachi Construction Machinery Europe (HCME) has formed a strategic partnership with 7588 Mascus, an online marketplace.

Mascus is a specialist site for buying and selling used construction machinery, as well as other vehicles and equipment.

The company was founded in 2000 and is owned by Mascus International, based in the Netherlands. In 2009, Mascus opened an office in the Republic of South Africa, its first office outside Europe. Mascus now operates in 58 countries, covering the whole of Europe, Australasia, US, Canada, Africa and Asia.

Under the agreement with Hitachi, Mascus will supply a series of remarketing tools that will benefit Hitachi’s European dealers.

Mascus will also build an inventory management system for HCME in the form of an intranet, where its dealers will be able to manage their stock of used machines. Dealers will have the opportunity to sell this equipment on HCME’s used equipment webpage and through the Mascus public marketplace.

The intranet is one of the most complex products in the Mascus portfolio, which it has tailored to meet the specific needs of original equipment manufacturers (OEMs). It offers a basic inventory management system, as well as other features such as the opportunity to create a stock catalogue and the facility to email stock directly to potential buyers.

With over 40 dealers spread across Europe and Africa, representing more than 50 countries, HCME’s network has a consistent stock of many high-quality used machines for sale

"In our capacity as a manufacturer of reliable construction equipment, HCME must provide dealers with the tools that will help them to be successful in their respective markets,” says Tom van Wijlandt, HCME’s assistant manager service business support. Mascus chief operating officer Rickard Krøtø said the agreement can support its clients’ everyday business.
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