Capital move by Turkish Hitachi dealer

ENKA Pazarlama, one of the longest-serving distributors of Hitachi Constriction Machinery (Europe)/HCME, has opened a new branch in Turkey's capital city, Ankara. ENKA Pazarlama has been serving the Turkish market with Hitachi excavators, wheel loaders and crawler cranes since 1981. The new 12,000m² development is the latest addition to the Turkish dealer's branch network, which includes a number of regional offices, service centres and sub-dealers. Founded in 1972 ENKA Pazarlama is a sub-division of the la
July 31, 2012 Read time: 3 mins
Several Hitachi Zaxis models including the ZX170W-3 were on display at the opening of the new ENKA Pazarlama branch
5252 Enka Pazarlama, one of the longest-serving distributors of 233 Hitachi Constriction Machinery (Europe)/1139 HCME, has opened a new branch in Turkey's capital city, Ankara.

ENKA Pazarlama has been serving the Turkish market with Hitachi excavators, wheel loaders and crawler cranes since 1981. The new 12,000m² development is the latest addition to the Turkish dealer's branch network, which includes a number of regional offices, service centres and sub-dealers. Founded in 1972 ENKA Pazarlama is a sub-division of the larger global organisation, ENKA Construction & Industry. The first Hitachi excavator arrived in Turkey in 1980 and was used on a Saudi Arabian development project by another company of ENKA Construction & Industry. It was so impressed by the quality of the machine that it decided to add Hitachi excavators to its portfolio of products available for export to sister companies working in the construction industry. The potential of the Turkish market also then became apparent.

ENKA Pazarlama has enjoyed massive growth since it was established as a sub-division in 1976. Turnover has doubled over the past few years and early signs indicate that this trend is set to continue. In addition to importing and distributing construction machinery, it added trucks and trailers to its product line-up in the early 1990s.

The new Ankara depot replaces three smaller offices previously owned in the city by ENKA Pazarlama. The expansion was necessary to service the requirements of the increasing number of Hitachi customers working in the region. More space was required for after-sales facilities, parts storage and servicing.

The company opted to have new premises designed and built close to a well-known industrial zone, where many large construction companies also have their head offices.

An official opening ceremony was held on Friday 9 May to mark the launch of the new depot, which replaces three smaller offices that the company owned in Turkish capital.

Director of the HCME Sales and Service Division, Hironori Okajima, was one of the guests of honour at a well-attended official opening ceremony. He was accompanied by the key personnel from the HCME Middle East liaison office in Istanbul.

He said: "It is a great honour to be part of this opening. We appreciate the great efforts of ENKA Pazarlama through which we have managed to increase sales of Hitachi construction machinery and parts in Turkey. We thank them for their continuous investment and truly hope that we can achieve future growth together."
Finance & Funding

For more information on companies in this article

Related Content

  • Portugese opt for Hitachi machinery
    June 18, 2012
    Hitachi construction machinery is said to be helping Portgual’s building industry pull through the global economic downturn. Two of the country’s largest construction companies, Mota-Engil – Engenharia e Construção SA and Agrepor – Agregados SA, are using Hitachi’s ZX670LCH-3 large excavators. Portugal’s membership of the European Union (EU) is said to have been hugely beneficial for the country’s infrastructure, including the development of new highways. However, the financial crisis has affected the count
    Read More
  • Hitachi (HCME) forms alliance with online marketplace Mascus
    June 17, 2016
    Hitachi Construction Machinery Europe (HCME) has formed a strategic partnership with Mascus, an online marketplace. Mascus is a specialist site for buying and selling used construction machinery, as well as other vehicles and equipment. The company was founded in 2000 and is owned by Mascus International, based in the Netherlands. In 2009, Mascus opened an office in the Republic of South Africa, its first office outside Europe. Mascus now operates in 58 countries, covering the whole of Europe, Austral
    Read More
  • Atlhammer achieves all-Hitachi fleet goal
    April 2, 2014
    A German family-owned business has decided to renew its excavator fleet exclusively with Hitachi construction machinery following the purchase of two Zaxis-5 medium excavators. Demolition and earthmoving specialist Althammer’s strategy is now to concentrate on a one-brand policy in conjunction with the Hitachi Support Chain after-sales network provided by official German dealer Kiesel. The Pemfling-based contractor was established by Karl Althammer in 1978 as a transport company. He bought the firm’
    Read More
  • Berco Aftermarket gears up for business
    November 9, 2022
    Berco's quality earthmoving drivetrain components will be available for the aftermarket requirements of construction machinery operators and owners worldwide, except for North America which will be covered by Berco of America, a standalone company 100 per cent owned by Berco.
    Read More

Highlighted Content