New Caterpillar logo for its machines

Caterpillar is changing the logo on its machines, replacing the current Power Edge design.
October 16, 2018 Read time: 1 min
© Ilfede | Dreamstime.com

The new graphic design is called Cat Modern Hex, which combines the traditional Cat trademark and product model names with a three-dimensional red hexagon and grille pattern. The red color is intended as a reference to the graphics used on the company’s very first crawler tractors in 1925.

The Cat Modern Hex was designed by the Caterpillar Industrial Design Group. “Our goal was to create something with a premium look and feel,” said Ed Stembridge, product identity manager. “When you combine the Modern Hex design with our distinctive Cat product designs, it visually reminds customers they are buying and using the best products on the market.”

The Modern Hex design will be rolled out across newly-manufactured Cat products in the near future as the firm updates its whole product line by early 2020.

 

Finance & Funding

For more information on companies in this article

Related Content

  • LiuGong is investing in its facilities and product line
    November 29, 2012
    The acquisition of the HSW firm making the Dressta bulldozers has been strategically important for LiuGong. This facility is its first factory in Europe and has brought with it a very well-proven product line. The factory has benefited from a number of changes and David Beatenbough, vice president of LiuGong research and development said, “What we’ve found is that every machine tool is old but the maintenance has been tremendous. We’ve only had to replace one or two machine tools. So for this year we’ve bee
    Read More
  • Meeting engine emission regulations challenges
    February 16, 2012
    New engine emission regulations pose major challenges for engine manufacturers - Geoff Ashcroft reports. The arrival of emissions regulations in January for engines over 130kW has meant that engine makers have adopted varied technologies to meet and exceed those goals. For the end user though, buying new kit that complies with Tier 4 Interim/Stage IIIB emissions regulations is likely to carry additional costs.
    Read More
  • Attitude is key to sustainability, says Volvo CE’s Thomas Bitter
    June 27, 2018
    Whether you are in the global Volvo Ocean Race or working on-site locally, sustainability is about attitude as much as technology. David Arminas reports. Technology, sustainability and safety. We ignore these often related themes at our peril. This was the key point made by Volvo Group chief executive Martin Lundstedt during his brief opening presentation at the start of the Building Tomorrow Conference in Spain last October. The conference took place within the harbour of Alicante that was bustling wit
    Read More
  • Doosan's UK & Ireland first
    November 12, 2012
    Loughran Rock Industries in Armagh, Northern Ireland, has become the first company in Great Britain and Ireland to purchase a Doosan DX700LC 70tonne crawler excavator. The purchase from Doosan dealer Northern Excavators, based at Hillsborough in Northern Ireland, is said to have allowed Loughran Rock to replace two 50tonne excavators while, at the same time, increase production levels. Loughran Rock supplies a wide range of products including concrete aggregates, high PSV materials, rail ballast, drainage m
    Read More

Highlighted Content