Mascus celebrates 10th year on-line

The on-line marketplace for construction machinery, Mascus, is now celebrating its 10th anniversary.
February 28, 2012 Read time: 2 mins
The on-line marketplace for construction machinery, 7588 Mascus, is now celebrating its 10th anniversary. Founded in Finland, Mascus is now operating in 39 countries in 38 languages and with 46 domains. The Mascus service at present has over 2 million users every month and carries over 170,000 adverts on-line. Its growth has been in parallel with that of other on-line equipment sales outlets, such as those for 714 IronPlanet and Ritchie Brothers.

While 8031 Ritchie Bros has carried out equipment auctions for many years, the firm has taken advantage of the Internet to boost international sales. Mascus opened its first overseas offices in UK, Poland and Sweden in 2004, and signed its first licensing agreement in Norway the same year. Mascus is now present in 39 countries including USA, Australia, South Africa and countries throughout Europe with key licensing deals already in place for Turkey and China and further expansion into Brazil, Russia, India, Mexico and Middle East planned during 2011. "Establishing licensing agreements with strategic partners has been a key part of our evolution," said internationalisation director Tomasz Odrobinski. "Our multi-local concept means that dealers get the benefits of local market expertise and increased local market exposure coupled with access to a vast international marketplace, without being hindered by language barriers." "The Mascus concept has proved to be incredibly robust.

It's clear that we meet a real need for dealers and users alike to be able to access a truly global marketplace," said Mascus managing director Fredrik Larsson. "I believe our success over the past decade is down to three main things: our commitment to internationalisation, our continual investment in delivering a better user experience and the development of our product portfolio to provide targeted services for our customers." Since its launch Mascus has changed its platform twice, including a major re-launch in October 2010, which added innovative search functionality. Mascus has also provided a wider product portfolio, including the Mascus Locator, a heavy industry trade directory covering everything from maintenance and spare parts to financing and legal.

Launched in 2008, the Locator now has over 25,000 listings. Mascus provides web services including integration with dealer's websites, technical support, web pages and tools for managing stock online.
Finance & Funding

For more information on companies in this article

Related Content

  • LiuGong embraces Industry 4.0
    November 27, 2018
    LiuGong chairman Zeng Guang’an says that the firm is fully embracing Industry 4.0 technology. Coupled with ongoing machine development, an expanding global sales and manufacturing network and long-established strong relationships with customers and suppliers, this is enabling the Chinese construction equipment giant to target RMB 50 billion (US$7.18bn) operating revenue by 2025. Chairman Zeng outlined the impressive scale of LiuGong’s future ambitions during an impassioned speech in front of an audi
    Read More
  • Ritchie Bros sets auction record in Florida
    February 23, 2015
    Heavy equipment auction specialist Ritchie Bros set a record for a recent event in Florida. The firm sold over 10,500 items of heavy equipment items and trucks at the auction, held last week in Orlando, Florida. The five-day unreserved public auction ran from February 16th – 20th and attracted over 9,350 bidders who made offers either in person at the event or online. The bidders came from 81 countries while the auction generated over $179 million in gross auction proceeds. This included over $66 million of
    Read More
  • Auction firm Ritchie records record sales of equipment
    December 20, 2013
    Ritchie Bros Auctioneers sold some US$3.8 billion of equipment at 356 unreserved auctions around the world in 2013. This is a 3% decrease in gross auction proceeds (GAP) compared to the record set in 2012. During the fourth quarter of 2013, the firm achieved gross auction proceeds of $1.1 billion, a record for the fourth quarter and an increase of 10% compared to the same quarter of 2012. "We achieved some notable milestones during 2013," said Peter Blake, CEO of Ritchie Bros. "In Canada, our most establi
    Read More
  • IronPlanet acquires Kruse Energy and Equipment Auctioneers
    November 7, 2014
    IronPlanet, a US-based on online marketplace for buying and selling used heavy equipment, has acquired Kruse Energy and Equipment Auctioneers for an undisclosed sum. Kruse is based in Odessa, Texas, and Oklahoma City and focuses on oilfield equipment. It conducts auctions in the United States and Canada. Kruse has conducted more than 90% of the energy auctions in the United States in the past 25 years. Kruse will operate as a wholly-owned subsidiary of IronPlanet, maintaining its brand and employees. Co-
    Read More

Highlighted Content