IronPlanet celebrates 14 years of online auctions

IronPlanet, the leading online marketplace for buying and selling used heavy equipment, is this week celebrating the 14th anniversary of its first auction. “We’re excited to celebrate 14 years of growth since our first online auction,” said Greg Owens, CEO, IronPlanet. “We have attracted more than one million registered users around the globe and sold more than US$3.5 billion of equipment over the Internet. Our success is based on our customers’ recognition that IronPlanet offers the industry’s most eff
March 28, 2014 Read time: 2 mins
714 IronPlanet, the leading online marketplace for buying and selling used heavy equipment, is this week celebrating the 14th anniversary of its first auction.  

“We’re excited to celebrate 14 years of growth since our first online auction,” said Greg Owens, CEO, IronPlanet. “We have attracted more than one million registered users around the globe and sold more than US$3.5 billion of equipment over the Internet.  Our success is based on our customers’ recognition that IronPlanet offers the industry’s most efficient and timely way to buy and sell used heavy equipment.”

IronPlanet’s first online auction on March 23, 2000 consisted of one seller, 32 bidders and 22 items within the construction industry. This year, IronPlanet held a four-day online auction that featured 406 sellers, 2,996 unique bidders from 78 countries and 1,795 items sold.

Today, IronPlanet offers multiple ways for customers to buy and sell used equipment. It holds weekly online auctions in North America, monthly online auctions in Europe and hosts a global Daily Marketplace reserved auction. And through its strategic relationship with 7588 Mascus, sellers listing products on Mascus’ global sites can now move their equipment from listing to auction on IronPlanet with the click of a mouse.    

IronPlanet has also expanded into new asset categories since its first online auction. The online auctioneer acquired Asset Appraisal Services and launched TruckPlanet in 2013 to better serve the truck market. In less than a year, TruckPlanet has sold more than $50 million of trucks and registered over 50,000 new prospective truck buyers.  IronPlanet has also formed strategic relationships with GraysOnline in Australia and Clear Asset in South Africa to better serve the global mining industry. Additionally, IronPlanet has successfully expanded into the crane industry, highlighted by the sale of a $3 million walking dragline last year.

IronPlanet has also added numerous value-added services to enhance the user experience since its inception. The firm now offers appraisal services to help sellers determine the fair market value of their equipment, as well as transportation services and equipment financing for buyers.
Finance & Funding

For more information on companies in this article

Related Content

  • Cast iron auction sales with IronPlanet
    January 6, 2017
    Online auction firm IronPlanet (IP) is a business with a truly global marketplace. It generated more than €450 million in 2011 via its worldwide used construction equipment sales. “Being pro-active is the key to what we do,” said managing director Tom Cornell. “Our software tells us who is looking [prior to online auctions] and who has bought similar equipment before and our online sales team rings them up and advises them about which online auctions may have equipment they are looking for. “This means a n
    Read More
  • Cast iron auction sales with IronPlanet
    April 18, 2012
    Online auction firm IronPlanet (IP) is a business with a truly global marketplace. It generated more than €450 million in 2011 via its worldwide used construction equipment sales. “Being pro-active is the key to what we do,” said managing director Tom Cornell. “Our software tells us who is looking [prior to online auctions] and who has bought similar equipment before and our online sales team rings them up and advises them about which online auctions may have equipment they are looking for. “This means a n
    Read More
  • bargain hunting, live onsite auction day in Donington, UK
    November 14, 2016
    It’s live onsite auction day in Donington, UK and it’s noisy. It’s also raining in early morning but that doesn’t put off the gathering crowd Buyers are milling around parked machinery. They kick tyres and slam doors. Some are behind the wheel, gingerly nudging vehicles frontwards and backwards or raising and lowering booms. Their partners stand a few metres away scrutinising the machine’s movements.
    Read More
  • Hitachi (HCME) forms alliance with online marketplace Mascus
    June 17, 2016
    Hitachi Construction Machinery Europe (HCME) has formed a strategic partnership with Mascus, an online marketplace. Mascus is a specialist site for buying and selling used construction machinery, as well as other vehicles and equipment. The company was founded in 2000 and is owned by Mascus International, based in the Netherlands. In 2009, Mascus opened an office in the Republic of South Africa, its first office outside Europe. Mascus now operates in 58 countries, covering the whole of Europe, Austral
    Read More

Highlighted Content