Hyundai targets buyers with machine auction

Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for
November 28, 2017 Read time: 2 mins
Hyundai received strong interest from customers in a wide range of countries for its recent machine auction in South Korea

236 Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for used equipment and the company intends to grow its user base by exporting used equipment in these countries. The auction is a key driver in the firm increasing its market share in the new equipment market.

The firm said that the auction received responses from overseas customers with around 100 mega-dealers and customers from major emerging markets including Vietnam, Hong Kong, Taiwan, Pakistan, Kenya and Chile. The domestic market share of Hyundai Construction Equipment in 2017 is 36%, up by 10% from 26% in 2016, according to market figures.

In May this year, HCE announced that it plans to enter top five ranking by 2023 in the global construction equipment market by improving product qualities and expanding its footing into new overseas markets.

Finance & Funding

For more information on companies in this article

Related Content

  • Kenya rehabilitates, widens, tolls Northern Corridor
    November 8, 2017
    A massive highway project in Kenya will boost transport for the country as well as its neighbours - Shem Oirere reports. Kenya has commenced the process of rehabilitating, expanding and tolling of 657km of East Africa’s Northern Corridor that is anchored on the Indian Ocean port of Mombasa and which links the gateway with landlocked countries of Uganda, Rwanda, Burundi and parts of eastern Democratic Republic of Congo (DRC).
    Read More
  • Strong attendance points to a successful bauma China show
    December 17, 2014
    Even heavy rain showers on the first day of the bauma China exhibition in Shanghai did not dissuade the crowds packing the outside exhibition areas - Mike Woof writes Those firms exhibiting at bauma China 2014 in Shanghai benefited from a strong show that attracted a record attendance of 191,000, an increase of 6% over the 2012 event. A wide array of new equipment was on show from the 3,104 firms exhibiting, an increase of 14% from 2012. There was a strong focus on technology and new engines required for
    Read More
  • Eurasphalt & Eurobitume 2016 Congress calls for better communication
    August 5, 2016
    The bitumen industry needs to learn how to communicate with road owners, road users, and communities. This was one of the underlying themes to emerge from the Eurasphalt & Eurobitume 2016 Congress, held in the Czech capital Prague in June. Kristina Smith was there.
    Read More
  • Kobelco posts financial results
    November 21, 2014
    Kobelco Construction Machinery has posted its semi-annual results for the 2014 financial year. The results give grounds for caution as well as some optimism however. In the Japanese hydraulic excavator market, a significant decline was expected initially in response to the impact of last-minute demand in the previous financial year. However, the decline was less than expected owing to strong domestic demand. As a result, the total domestic demand for heavy hydraulic excavators in the first half decreased by
    Read More

Highlighted Content