Hyundai targets buyers with machine auction

Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for
November 28, 2017 Read time: 2 mins
Hyundai received strong interest from customers in a wide range of countries for its recent machine auction in South Korea

236 Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for used equipment and the company intends to grow its user base by exporting used equipment in these countries. The auction is a key driver in the firm increasing its market share in the new equipment market.

The firm said that the auction received responses from overseas customers with around 100 mega-dealers and customers from major emerging markets including Vietnam, Hong Kong, Taiwan, Pakistan, Kenya and Chile. The domestic market share of Hyundai Construction Equipment in 2017 is 36%, up by 10% from 26% in 2016, according to market figures.

In May this year, HCE announced that it plans to enter top five ranking by 2023 in the global construction equipment market by improving product qualities and expanding its footing into new overseas markets.

Finance & Funding

For more information on companies in this article

Related Content

  • Global growth in machine rental
    May 20, 2015
    The machine rental sector is undergoing significant expansion worldwide – Dan Gilkes reports. Plant hire, equipment rental, leasing, call it what you will, being able to use a machine when and where you need it, with no further concerns relating to ownership costs, depreciation or sudden repair bills, remains a compelling argument for many contractors. Which is one of the main reasons for the continued growth in popularity of equipment rental across the world. Rental has been big business in the UK, the US
    Read More
  • Major success for bC India despite challenging economic conditions
    April 4, 2013
    Despite challenging times, the second bC India construction equipment show proved a success Mumbai, India’s most populous city and the fourth most populous in the world, has again delivered a successful bC India. The bauma/ConExpo international trade fair for construction machinery, building material machines, mining machines and construction vehicles, was held at the Bandra Kurla Complex, and impressively strengthened its position in the Indian market despite the challenging situation in the industry. Duri
    Read More
  • UK construction machine exports growth
    August 23, 2016
    The latest figures from the UK’s Construction Equipment Association (CEA) show that exports of machines continued to show modest growth in Q2 2016. This continued to reverse the declining trend seen in 2015, which reflected poor demand in many major overseas markets according to the CEA. Measured in volume terms (tonnes), exports showed 6.1% growth in Apr/Jun compared with Jan/Mar 2016. However, compared with the same quarter in 2015, Apr/Jun was still 10.3% below last year’s level. For the first half year,
    Read More
  • Deciding whether to buy new or used equipment
    May 20, 2015
    Customers can face the choice of buying used or new equipment – Dan Gilkes writes. The decision to buy either new or used equipment is almost as old as the construction plant market itself. However some of the reasons for choosing between the two might well be changing, to meet new demands from customers across the world and to cope with a changing supply base. Ever more stringent emissions legislation in Europe, the US and Japan, rapidly developing emerging markets that want the productivity of the latest
    Read More

Highlighted Content