Hyundai targets buyers with machine auction

Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for
November 28, 2017 Read time: 2 mins
Hyundai received strong interest from customers in a wide range of countries for its recent machine auction in South Korea

236 Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for used equipment and the company intends to grow its user base by exporting used equipment in these countries. The auction is a key driver in the firm increasing its market share in the new equipment market.

The firm said that the auction received responses from overseas customers with around 100 mega-dealers and customers from major emerging markets including Vietnam, Hong Kong, Taiwan, Pakistan, Kenya and Chile. The domestic market share of Hyundai Construction Equipment in 2017 is 36%, up by 10% from 26% in 2016, according to market figures.

In May this year, HCE announced that it plans to enter top five ranking by 2023 in the global construction equipment market by improving product qualities and expanding its footing into new overseas markets.

Finance & Funding

For more information on companies in this article

Related Content

  • Wacker Neuson sees business growth with strong results
    November 10, 2017
    The Wacker Neuson Group is reporting a strong third quarter performance for 2017. The company’s latest results reveal a marked increase in revenue and earnings and says it remains positive about the fourth quarter of 2017. Wacker Neuson says it expects its revenue and earnings forecast for the current fiscal year to come in at the higher end of previous forecasts. The Wacker Neuson Group reported revenue of € 378.7 million for the third quarter of 2017. This corresponds to an increase of 20% over the €315.
    Read More
  • Kenyan key contract being built by Bechtel
    August 9, 2017
    Bechtel has won a major project to build and important highway link in Kenya. This will be the first long stretch of high-speed expressway in Kenya and will connect the capital, Nairobi, with the country’s main port, Mombasa. The project for the 473km connection is being supported with financing from US and UK sources. Once the new route is open to traffic, journeys between Nairobi will take just four hours by road, instead of 10 at present.
    Read More
  • Wacker Neuson record slight revenue drop in Q1 2013
    May 22, 2013
    The Wacker Neuson Group reported a slight drop in revenue and earnings for the first quarter of 2013 compared to the same three months of last year. The German construction equipment manufacturer says that a weak European economy was one of the main factors that dampened demand for light and compact construction equipment in Q1 2013. In addition, the Group’s strong performance in first quarter of 2012 is said to have resulted in an above-average baseline for comparison. At US$331.26 million (€257.1mn), Grou
    Read More
  • Xylem’s new facility in the Philippines
    June 26, 2018
    Xylem recently opened a new pump rental and service business in Calamba in the province of Laguna, Philippines. The site will serve the growing demand across the Philippines and South East Asia. It will also further expand Xylem’s footprint in the region and build on the company’s current manufacturing and sales operations in Calamba. Xylem’s proven Godwin and Flygt brands play a key role in dewatering and liquids transfer. The Philippines has mineral resources estimated at approximately $1 trillion and i
    Read More

Highlighted Content