Hyundai targets buyers with machine auction

Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for
November 28, 2017 Read time: 2 mins
Hyundai received strong interest from customers in a wide range of countries for its recent machine auction in South Korea

236 Hyundai Construction Equipment (HCE) has held its first Hyundai Construction Equipment Auction. This was the first used construction equipment auction platform run in South Korea. The auction was run in Eumseong and forms part of a plan by the firm to increase its market share in emerging markets such as Southeast Asia. The company is aiming to develop the leading market share for new construction equipment in the emerging markets including Vietnam, Myanmar and Laos. These countries have a high demand for used equipment and the company intends to grow its user base by exporting used equipment in these countries. The auction is a key driver in the firm increasing its market share in the new equipment market.

The firm said that the auction received responses from overseas customers with around 100 mega-dealers and customers from major emerging markets including Vietnam, Hong Kong, Taiwan, Pakistan, Kenya and Chile. The domestic market share of Hyundai Construction Equipment in 2017 is 36%, up by 10% from 26% in 2016, according to market figures.

In May this year, HCE announced that it plans to enter top five ranking by 2023 in the global construction equipment market by improving product qualities and expanding its footing into new overseas markets.

Finance & Funding

For more information on companies in this article

Related Content

  • Repair, recycling and warm mix technology at Italy’s Asphaltica exibition
    May 15, 2017
    As the name might suggest, the Asphaltica show in Verona, Italy was a good place to catch up on new ideas and applications for bitumen technology. Kristina Smith picked out a few highlights.
    Read More
  • VDMA reports on construction machine business
    August 2, 2016
    The German construction equipment manufacturing association reports wide variations in business activity across different markets. Overall, the VDMA reports that for construction equipment, the 2016 growth forecast remains at over 3%. According to the VDMA, German construction equipment manufacturers remain cautiously optimistic at the middle of the year. “After a great bauma trade fair in April we are again in the midst of our daily business – which holds a number of challenges and uncertainties,” said
    Read More
  • Increased asphalt demand - meeting the challenge
    February 8, 2012
    With demand for asphalt predicted to increase, manufacturers are ready to meet the challenge as Patrick Smith reports
    Read More
  • Compact equipment leads the way to record results for Wacker Neuson
    August 4, 2015
    Light and compact equipment maker Wacker Neuson Group, based in Munich, Germany, reported record revenue and earnings for the first half of 2015. Revenue for the first six months of 2015 increased 14% relative to the same period 2014, reaching €706.4 million, a record high, the company said in a written statement. “Our business grew significantly, despite negative market developments in many countries, especially outside of the US and Europe,” said Cem Peksaglam, chief executive of Wacker Neuson.
    Read More

Highlighted Content